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Cryptocurrency has a marketing problem

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Manage episode 196030739 series 1544775
Content provided by BlogTalkRadio.com and Brand Matters. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Brand Matters or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you look at the volatility on exchanges, it's clear cryptocurrency has a marketing problem. Branding plays an essential role in helping the public trust something new, but marketing promises should always be rooted in the product and the team. The cryptocurrency market right now is both undervalued and overhyped, and marketers need to be responsible with how they promote new coins and products.
  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 196030739 series 1544775
Content provided by BlogTalkRadio.com and Brand Matters. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Brand Matters or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you look at the volatility on exchanges, it's clear cryptocurrency has a marketing problem. Branding plays an essential role in helping the public trust something new, but marketing promises should always be rooted in the product and the team. The cryptocurrency market right now is both undervalued and overhyped, and marketers need to be responsible with how they promote new coins and products.
  continue reading

19 episodes

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