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The Importance of Influence
Manage episode 195247863 series 1544775
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Looking into 2018, influencer strategy will continue to be a vital skill for marketers to learn to support their brands. Measurability and ROI are essential to influencer marketing, and brand strategists need to collaborate with marketing and PR teams to fit the right influential voices into their plans everywhere from social media to events. Show Links 16 Skills Every Marketing Pro Should Master In 2018
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