BNR 193: How to get the most out of LinkedIn for business

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Manage episode 206404868 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively.

On My Desk

  • Nic recommended paying for LinkedIn Premium, which he finds essential for his business
  • Sarah recommended Pam Didner’s article on content marketing burnout
  • James suggested The Hidden Brain by Shankar Vedantam
  • Darrel recommended is Mike Weinberg’s New Sales Simplified.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

238 episodes