Manage episode 206404868 series 1518173
Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively.
On My Desk
- Nic recommended paying for LinkedIn Premium, which he finds essential for his business
- Sarah recommended Pam Didner’s article on content marketing burnout
- James suggested The Hidden Brain by Shankar Vedantam
- Darrel recommended is Mike Weinberg’s New Sales Simplified.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.