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Media Strategy, Media Proliferation ... and Miller Lite
Manage episode 363990000 series 3474630
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Mark and Lorraine take a quick detour to discuss the latest beer commercial fiasco: Miller Lite. Then we dive into the topic of media strategy. Why does media strategy matter so much in marketing? Why does media strategy always seem to be an afterthought? And what makes for good media strategy? We answer these questions and more, while providing some great examples of brands who have executed their media strategy well.
If you dig all things marketing, advertising, and positioning, spend 30-ish with Mark and Lorraine.
Chapters
1. Media Strategy, Media Proliferation ... and Miller Lite (00:00:00)
2. Another Beer Commercial Fail (00:00:37)
3. Miller Lite Commercial (00:01:54)
4. The Topic of the Day: Media Strategy (00:09:08)
5. Media Proliferation (00:12:53)
6. Media Integration (00:19:18)
7. Media Nirvana (00:22:38)
8. Aflac - A Great Media Strategy (00:29:07)
9. Conclusion (00:31:55)
47 episodes
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