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Some Winners, Some Losers ... and Bud Light
Manage episode 363392554 series 3474630
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Mark and Lorraine dig right into some advertisers who are back to doing positioning right: Burger King lets you have it your way and Dominos is back at the delivery game. Those are our winners. We have a few losers too, including Bed Bath & Bankrupt and the loser of the month, Bud Light. Learn what's going right (and wrong) with each of these brands and why Mark and Lorraine are hot on the King and the Tot and not-so-hot on BBB and Bud.
If you dig all things marketing, advertising, and positioning, spend 30-ish with Mark and Lorraine.
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