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Ways to Differentiate: Preference + Influencer Marketing
Manage episode 375506236 series 3474630
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Corporate speak runs amok today as Mark and Lorraine try to figure out what Calvin Klein's CMO is saying. Marketing 101, Public Relations 101, and other basic positioning principles rarely change and continue to be used by even the big brands. Once their frustrations are vented, the positioning gurus spend time explaining Preference as a way to differentiate. How does influencer marketing -- aka celebrity endorsement -- play with Preference? Spend 30-ish with Mark and Lorraine to find out, and learn more about advertising, marketing, and positioning.
Chapters
1. Intro (00:00:00)
2. Calvin Klein's CMO Corporate-Speak (00:01:10)
3. Preference as a Way to Differentiate (00:14:42)
4. Influencer Marketing (00:21:32)
5. Outro (00:30:54)
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