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Why Most Ads Don't Work (a nod to Roy Williams, the Wizard of Ads)
Manage episode 374871589 series 3474630
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The positioning gurus get to the point immediately on this episode of Brand Shorthand, that being a commentary on Roy Williams' Monday Morning Memo, "Why Most Ads Don't Work." It's a brief, but brilliant commentary on the advertising industry. Williams' point is that most ads are written "not to offend." Mark and Lorraine spend the episode walking through Williams' four mistakes most ads suffer and in the end, why most ads fail to create a customer.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapters
1. Intro (00:00:00)
2. Why Most Ads Don't Work (00:02:07)
3. Polished/Professional Ads Instead of Persuasive Ads (00:08:00)
4. Ads That Inform But Don't Persuade (00:13:04)
5. Ads That Entertain But Don't Persuade (00:18:44)
6. Ads That Are Decorative But Don't Persuade (00:20:55)
7. Outro (00:30:50)
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