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15: How Tinder Reclaimed "The Swipe"

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Manage episode 420950680 series 3525420
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To many people, Tinder has gained a reputation as the app for hookups and shallow connections. In their recent campaign, they aimed to embrace ALL of the potential connections that “Start With a Swipe”.
Kevin Mulroy, partner and executive creative director at Mischief USA, joins Camden to share how they used that perception to steer the conversation in a fresh direction. Kevin also talks about what went into the production of this vibrant campaign. Later in the episode, Kevin and Camden compare this campaign to recent work from Tinder competitors.
Learn more about EKR here.
  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 420950680 series 3525420
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To many people, Tinder has gained a reputation as the app for hookups and shallow connections. In their recent campaign, they aimed to embrace ALL of the potential connections that “Start With a Swipe”.
Kevin Mulroy, partner and executive creative director at Mischief USA, joins Camden to share how they used that perception to steer the conversation in a fresh direction. Kevin also talks about what went into the production of this vibrant campaign. Later in the episode, Kevin and Camden compare this campaign to recent work from Tinder competitors.
Learn more about EKR here.
  continue reading

19 episodes

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