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16: What Made Tinder’s “It Starts With a Swipe” Campaign Successful?
Manage episode 425786745 series 3525420
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On today’s episode, Shelby Traveller, an intern on EKR’s creative team, joins Camden to discuss Tinder’s “It Starts With a Swipe” campaign in depth. They talk about where the campaign succeeded in leaning into Tinder’s existing perception while also appealing to a more diverse audience with their copywriting and art direction. Later in the podcast, Camden and Shelby also point out the importance of branding and strategy in planning effective marketing campaigns.
Learn more about EKR here.
Learn more about EKR here.
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