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3. Hannah Balliet: Transforming Boring Brands on Social Media
Manage episode 403616034 series 3555121
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Hannah Balliet is the passionate and purposeful leader of the social media department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. After launching more than 4,000 social media campaigns, Hannah has had a front-row seat To the challenges and rewards faced by marketers today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads, and achieve results.
On today's episode, we cover:
- Hannah's favorite brew (1:35)
- Growing the social media department at Ugly Mug Marketing (3:00)
- How to make not-so-fun brands exciting on social media (11:46)
- Tips for creating a social media content calendar (22:43)
- Final thoughts and takeaways (35:34)
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