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5. Tovit Neizer: Using Triathalons to Craft Brand Stories
Manage episode 405826500 series 3555121
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Tovit Neizer is the owner of Yellow Bricks Consulting, helping B2B tech companies create a story that turns them into a brand. She helps companies with their storytelling, messaging, presentations and onstage talks. She is also a former journalist, founded 2 B2B software startups and led the marketing and business development of a hardware startup (acquired).
On today's episode, we cover:
- Tovit's favorite brew (1:20)
- Using stories as a foundation for a brand (3:13)
- The importance of good copy (7:58)
- How training as an athlete translates to marketing (15:04)
- Final thoughts and takeaways (23:23)
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Visit Yellow Bricks Consulting at www.yellowbricks.net
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Chapters
1. 5. Tovit Neizer: Using Triathalons to Craft Brand Stories (00:00:00)
2. Tovit's favorite brew (00:01:20)
3. Using stories as a foundation for a brand (00:03:13)
4. The importance of good copy (00:07:58)
5. How training as an athlete translates to marketing (00:15:04)
6. Final thoughts and takeaways (00:23:23)
22 episodes
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