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6. Gee Ranasinha: Breaking Down the BS in Marketing
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Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.
Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better understand and deploy next-generation marketing, sales and communications capabilities within – and across – their organizations.
On today's episode, we cover:
- Gee's favorite brew (1:20)
- What inspired Gee to start an agency focused on startups & SMBs (2:12)
- The current state of marketing and go-to strategies (11:24)
- Why it's important for marketers to speak to customers (31:41)
- Final thoughts and takeaways (40:43)
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