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#098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research

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Manage episode 234092164 series 1256774
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!

complete show notes:

www.brandwidthondemand.com

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 234092164 series 1256774
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!

complete show notes:

www.brandwidthondemand.com

  continue reading

200 episodes

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