The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.
Manage episode 376532211 series 1256774
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.
Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.
In this episode, Steve shares some key points, including:
- While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What’s radio’s next move?
- How the pandemic has impacted levels of radio listening.
- Why ratings should be taken with a grain of salt in PPM and Diary markets.
- What TLR is, and how it can impact perceived station impact and real revenues.
- Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?
One Minute Martinizing by Dave Martin
Please help us thank these supporters:
Return to previous Brandwidth on Demand episodes
200 episodes
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Manage episode 376532211 series 1256774
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.
Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.
In this episode, Steve shares some key points, including:
- While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What’s radio’s next move?
- How the pandemic has impacted levels of radio listening.
- Why ratings should be taken with a grain of salt in PPM and Diary markets.
- What TLR is, and how it can impact perceived station impact and real revenues.
- Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?
One Minute Martinizing by Dave Martin
Please help us thank these supporters:
Return to previous Brandwidth on Demand episodes
200 episodes
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Similar to Brandwidth On Demand
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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continue reading
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continue reading
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Go offline with the Player FM app!
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