It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Breaking with Brian Bonilla: Episode Two - Valentine's Day, Super Bowl, Smash or Pass Rapid Fire and More
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Manage episode 402764480 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest. 00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks
…
continue reading
304 episodes
MP3•Episode home
Manage episode 402764480 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest. 00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks
…
continue reading
304 episodes
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