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Manage episode 403382473 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Breaking and Entering Presents PRESSING with Brian Steinberg. In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work. 00:00 Introduction and Importance of Specialized Journalism 00:55 Brian Steinberg's Career Journey and Expertise 01:30 The Evolution of Media and Advertising 02:31 The Intricacies of Media, Entertainment, and Advertising 03:50 Standout Stories and the Power of Connections 08:02 The Role of Variety in the Media Landscape 12:28 Trends and Predictions in Advertising and Marketing 15:18 The Impact of AI and Health in Advertising 22:40 How to Stand Out in the Creative Industry 30:08 Final Thoughts and Advice for Aspiring Advertisers
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Manage episode 403382473 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Breaking and Entering Presents PRESSING with Brian Steinberg. In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work. 00:00 Introduction and Importance of Specialized Journalism 00:55 Brian Steinberg's Career Journey and Expertise 01:30 The Evolution of Media and Advertising 02:31 The Intricacies of Media, Entertainment, and Advertising 03:50 Standout Stories and the Power of Connections 08:02 The Role of Variety in the Media Landscape 12:28 Trends and Predictions in Advertising and Marketing 15:18 The Impact of AI and Health in Advertising 22:40 How to Stand Out in the Creative Industry 30:08 Final Thoughts and Advice for Aspiring Advertisers
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Similar to Breaking and Entering Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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