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Anderson Valley’s Kevin McGee on Keeping a Legacy Brand Fresh; Full Circle’s Arthur Moye on Building a House of Brands

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Manage episode 409161948 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s Brewbound Podcast features two on location interviews from the California Craft Beer Summit in Sacramento. Anderson Valley Brewing president and CEO Kevin McGee shares how he’s keeping the legacy craft brand relevant, and why he’s entangled in a legal battle with the nation’s largest beer wholesaler with potential wider implications for California craft brewers. Then, Full Circle owner Arthur Moye explores plans for the Speakeasy brand, which his company acquired a year ago, and how he’s executing a house-of-brands strategy with those craft brands and Sonoma Cider. Plus, the Brewbound team discusses Sazerac’s planned acquisition of ready-to-drink cocktail maker BuzzBallz, Tilray’s ambitious innovation strategy and Sheehan’s continued distributor sell off. The show also features a game of Another Round or Tabbing on whether mango is the flavor of 2024.
  continue reading

276 episodes

Artwork
iconShare
 
Manage episode 409161948 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s Brewbound Podcast features two on location interviews from the California Craft Beer Summit in Sacramento. Anderson Valley Brewing president and CEO Kevin McGee shares how he’s keeping the legacy craft brand relevant, and why he’s entangled in a legal battle with the nation’s largest beer wholesaler with potential wider implications for California craft brewers. Then, Full Circle owner Arthur Moye explores plans for the Speakeasy brand, which his company acquired a year ago, and how he’s executing a house-of-brands strategy with those craft brands and Sonoma Cider. Plus, the Brewbound team discusses Sazerac’s planned acquisition of ready-to-drink cocktail maker BuzzBallz, Tilray’s ambitious innovation strategy and Sheehan’s continued distributor sell off. The show also features a game of Another Round or Tabbing on whether mango is the flavor of 2024.
  continue reading

276 episodes

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