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How to Make a Summer Shandy Work Year-Round
Manage episode 426842892 series 2440682
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Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months. But first, ReserveBar CEO Derrick Correia offers thoughts on the post-Drizly state of e-commerce and how bev-alc companies can win in the digital sphere.
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Manage episode 426842892 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months. But first, ReserveBar CEO Derrick Correia offers thoughts on the post-Drizly state of e-commerce and how bev-alc companies can win in the digital sphere.
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Similar to Brewbound Podcast
The economy and the markets are "under surveillance" as we cover the latest in finance, economics and investment. Listen to Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern for the top interviews from Bloomberg Surveillance Television. And join Tom Keene and Paul Sweeney for the best conversations from Bloomberg Surveillance Radio. Watch Surveillance TV LIVE each mornings: http://bit.ly/3P7nstQ. Watch Surveillance Radio LIVE weekday mornings: http://bit.ly/3vTiACF.
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