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Paul Weaver on Boston Beer’s Cannabis Plans
Manage episode 338159657 series 2440682
Paul Weaver, Boston Beer's head of cannabis, discusses the Truly Hard Seltzer and Twisted Tea maker’s foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone and how the narrative of cannabis stealing occasions from beer has changed.
282 episodes
Manage episode 338159657 series 2440682
Paul Weaver, Boston Beer's head of cannabis, discusses the Truly Hard Seltzer and Twisted Tea maker’s foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone and how the narrative of cannabis stealing occasions from beer has changed.
282 episodes
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