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Simply Spiked Lemonade Makes a Splash This Summer

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Manage episode 334971479 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Simply Spiked – the hard lemonade Molson Coors launched this summer in partnership with Coca-Cola – has taken the FMB corner of the bev-alc world by storm. Joy Ghosh, VP of marketing for above premium brands and FMBs at Molson Coors, joins the Brewbound Podcast to discuss the company’s launch strategy, new campaigns and plans to recruit new drinkers. Plus, the Brewbound team breaks down July 4 off-premise sales and craft beer at the midpoint of 2022.

  continue reading

282 episodes

Artwork
iconShare
 
Manage episode 334971479 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Simply Spiked – the hard lemonade Molson Coors launched this summer in partnership with Coca-Cola – has taken the FMB corner of the bev-alc world by storm. Joy Ghosh, VP of marketing for above premium brands and FMBs at Molson Coors, joins the Brewbound Podcast to discuss the company’s launch strategy, new campaigns and plans to recruit new drinkers. Plus, the Brewbound team breaks down July 4 off-premise sales and craft beer at the midpoint of 2022.

  continue reading

282 episodes

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