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When to Refresh, Rebrand or Stand Pat with CODO Design’s Isaac Arthur
Manage episode 438164660 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design’s Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand. Arthur walks through the gut check breweries need to do on each of these decisions and what they should know going into the process. Arthur also gets into whether there are some products that are too iconic to touch, how nostalgia may factor into redesigns and what CODO might do for a certain San Francisco brewery rising from the ashes once more. Plus, the Brewbound team talks Labor Day and muted post-pandemic wholesaler beer purchasing in August.
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280 episodes
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Manage episode 438164660 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design’s Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand. Arthur walks through the gut check breweries need to do on each of these decisions and what they should know going into the process. Arthur also gets into whether there are some products that are too iconic to touch, how nostalgia may factor into redesigns and what CODO might do for a certain San Francisco brewery rising from the ashes once more. Plus, the Brewbound team talks Labor Day and muted post-pandemic wholesaler beer purchasing in August.
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280 episodes
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Similar to Brewbound Podcast
The economy and the markets are "under surveillance" as we cover the latest in finance, economics and investment. Listen to Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern for the top interviews from Bloomberg Surveillance Television. And join Tom Keene and Paul Sweeney for the best conversations from Bloomberg Surveillance Radio. Watch Surveillance TV LIVE each mornings: http://bit.ly/3P7nstQ. Watch Surveillance Radio LIVE weekday mornings: http://bit.ly/3vTiACF.
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continue reading
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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…
continue reading
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