It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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11: On CRO, Privacy, and Formal Wear
Manage episode 218301348 series 2099713
Content provided by Brilliant. and Justin Daab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant. and Justin Daab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justin and Justin invite a very special, well-dressed guest, Andy Crestodina of Orbit Media, to chat about conversion rate optimization (CRO), the idea and ethics of conveying scarcity in UX design, and the chances for Solid, the new Web ID standard by Tim Berners Lee, and whether it could form the foundation of a new privacy standard online. We also offer Andy an opportunity to shamelessly plug his new book, “Content Chemistry.” LINKS: https://www.cnbc.com/2018/09/29/sec-settles-charges-with-teslas-elon-musk-will-remain-as-ceo.html https://uxdesign.cc/scarcity-in-ux-the-psychological-bias-that-became-the-norm-3e666b749a9a https://solid.inrupt.com/ https://www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing-ebook/dp/B07DV58WRH/
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21 episodes
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Manage episode 218301348 series 2099713
Content provided by Brilliant. and Justin Daab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant. and Justin Daab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justin and Justin invite a very special, well-dressed guest, Andy Crestodina of Orbit Media, to chat about conversion rate optimization (CRO), the idea and ethics of conveying scarcity in UX design, and the chances for Solid, the new Web ID standard by Tim Berners Lee, and whether it could form the foundation of a new privacy standard online. We also offer Andy an opportunity to shamelessly plug his new book, “Content Chemistry.” LINKS: https://www.cnbc.com/2018/09/29/sec-settles-charges-with-teslas-elon-musk-will-remain-as-ceo.html https://uxdesign.cc/scarcity-in-ux-the-psychological-bias-that-became-the-norm-3e666b749a9a https://solid.inrupt.com/ https://www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing-ebook/dp/B07DV58WRH/
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Similar to Brilliant. A Podcast About Innovation, Design, and Experience
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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