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Audit your Amazon Seller account this Summer
Manage episode 374595067 series 2798978
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Summer is a great time to do a DIY audit on your Amazon Seller Central account. This will help you assess your performance and identify areas where you can improve.
In my previous episode which I released last year, I talked about some general things you can do to keep your account in order over the summer. In this episode, I'll be going into more detail about specific metrics you can look at, such as: account health, inventory performance, sales performance, and advertising performance.
I'll also be sharing some tips for doing a DIY audit on your Amazon Seller Central account, such as using the Seller Central reports and comparing your performance to your competitors.
Listen in to hear me share how to:
- Check your account health (01:44)
- Check your customer feedback (03:21)
- Checking your IPI score (04:34)
- Check your conversion rate or unit session percentage (06:25)
- Review your listings (07:07)
- Review your keyword rankings (09:03)
- Review your fees (11:18)
- Why you should run ads in the summer (12:48)
- Tracking your metrics (14:54)
- How I may be able to help you (15:55)
USEFUL RESOURCES:
Blog Post: How to audit your Amazon Seller Central account this summer
Podcast Episode 123 - Things to do with you Amazon Seller Central Account this summer
FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling
HOW I CAN SUPPORT YOU ON AMAZON:
Is Amazon Right For You? Mini Strategy Session
LET’S CONNECT:
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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