Email Marketing & Klaviyo - with Elle Williamson, The Ecommerce Assistant

Bring Your Product Idea to Life

My guest today is Elle Williamson of The Ecommerce Assistant. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online.

Elle was originally a guest earlier this year on episode 162 where she talked about how to make the most of Shopify. I've invited her back to talk about Klaviyo, an email marketing system, which works really well with Shopify. Elle shares what Klaviyo can do, why she is such a big fan of it, and top tips to get the most out of it. We also talk about email marketing in general - why it's important, best practices, ways to nurture your list and what to do if it is far too long since you emailed them!

Whether you decide to use Klaviyo or not (and there is a free option) there is lots here for you to take and try in your own business to boost your sales.

Listen in to hear Elle share:

• An introduction to herself and her business (01:29)
• Why email marketing is important (02:21)
• How often you should be emailing from bare minimum to maximum (06:41)
• Getting past mindset blocks (07:58)
• How to nurture your email list, and what this means (09:10)
• How to start emailing your list again when you haven’t been in touch for a long time (13:35)
• What Klaviyo is and why Elle recommends it (17:23)
• Klaviyo’s integration with Shopify (18:20)
• The difference between the paid and free versions (19:51)
• The data insights you can get - including how much money each email has made (21:35)
• Ecommerce features that Klaviyo has (22:50)
• Top tips for optimising your email marketing for whichever platform you use (27:30)
• Ways to grow your email list (32:34)
• What AB tests are and how to do them (34:48)
• Her number one piece of advice for using email marketing effectively (38:01)

USEFUL RESOURCES:

The Ecommerce Assistant Website

The Ecommerce Assistant Instagram

Elle Williamson Linked In

Elle’s Klaviyo Services

Klaviyo

Shopify

Podcast 162: How to get the most out of Shopify with Elle Williamson - The Ecommerce Assistant

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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

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