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Creating a tech product - with Liam Murphy - Stix Mindfulness
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Liam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations and more, whilst the companion app gamifies the experience, rewarding children for practicing mindfulness.
Liam came up with the idea of Stix whilst in his final year of university and I was fascinated to learn how he went from concept to reality, to bring a tech product with an accompanying app to life.
Liam shares how accelerators and Kickstarter campaigns have helped him create Stix. Liam also shares lots of useful ideas about how he has tweaked and refined his website so it answers customer queries about a product they have never seen before.
It’s a really inspiring episode, and Liam brings real creativity and imagination to bringing an original product idea to life.
Listen in to hear Liam share:
- An introduction to himself and his product Stix (01:40)
- The inspiration for creating Stix (02:28)
- How he became interested in the benefits of mindfulness (03:59)
- How Stix works and support children (05:16)
- Creating a product that also has an app (06:04)
- Using an accelerator program to access the technology and expertise to build the product (08:15)
- From final year project at university to product business (10:04)
- Their launch strategy (13:25)
- How they educate parents about how Stix can help their children (14:44)
- How they evolved and tweaked their website (14:59)
- Using case studies and videos to demonstrate the effectiveness of Stix (17:33)
- Working with schools (19:34)
- His number one piece of advice for other product creators (22:11)
- Advice for running a successful Kickstarter campaign (25:33)
USEFUL RESOURCES:
The Central Research Laboratory
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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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