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Your Q4 sales strategy - with Anna Frapwell, Neon Digital Clicks
Manage episode 372461858 series 2798978
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Anna Frapwell is the founder of Neon Digital Clicks, an e-commerce growth agency. Neon Digital Click’s focus is on driving more profitable sales for baby, kids' and women's brands through Meta, Tik Tok and Google Ads, and email marketing.
Anna Frapwell originally appeared on the podcast to talk about why you should be selling on Tik Tok. I invited Anna back to explain what you can be doing over the summer to prepare for a strong final quarter of the year, and boost your sales. We talk about why waiting until September will put you on the backfoot, and how you can take advantage of the summer lull to experiment with your advertising, and refine your message so that you are in the best possible position going into Q4. It’s full of simple, actionable ideas that you can implement now.
If you would like more support, Neon Digital Clicks offer a free audit, which you can sign up for here.
Listen in to hear Anna share:
- An introduction to herself and her business (01:28)
- Why it is best not to shut down over the Summer (02:16)
- When you should start thinking about Q4 (04:44)
- Why summer is a better time to start advertising rather than waiting until Q4 (06:26)
- Using the summer for audience building (08:55)
- Proactive things you can be doing now to make consistent sales in Q4 (10:43)
- Practical ways to build your email list (12:17)
- Tips for starting to advertise (14:53)
- How to use digital ads to shine a spotlight on your business, and identify things you can improve (17:11)
- Making sure you have the right foundations in place for digital advertising and messaging (19:16)
- The power of outsourcing (20:37)
USEFUL RESOURCES:
Neon Digital Clicks FREE AUDIT
Podcast Epsiode 129: Why you should be selling your products on Tik Tok with Anna Frapwell
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Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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