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Designing and manufacturing bags - with Katie Bell, Katherena
Manage episode 385645571 series 2798978
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Today on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands.
Katie shares lots of useful tips about finding a manufacturer, the importance of not over-ordering, and having the confidence to negotiate, and how you can’t necessarily predict what your bestsellers are going to be.
- An introduction to herself and her businesses (01:08)
- Katie’s background in fashion (01:38)
- How her dad inspired her to set up her own business (03:05)
- The process of deciding that making the bags herself was not viable (04;34)
- Making manufacturing connections in China (06:10)
- How Katie commissions her designs without detailed design drawings (07:22)
- You can’t always predict what your bestselling designs will be (09:21)
- The process of experimenting with her range (13:17)
- Learning not to overorder (15:11)
- The importance of negotiating with manufacturers (16:24)
- Storing her stock (18:18)
- Order fulfilment (19:08)
- Managing work and her young children (19:55)
- Selling other products alongside her own on the website (20:48)
- Her number one piece of advice for product creators (23:42)
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Join The Collab Lab - Katie’s membership for businesses and influencers to collaborate and grow their brands - Free Trial
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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