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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
22:42
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We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Broken Area - Episode 573 - Almost Out of Sheets
Manage episode 472775598 series 45313
Content provided by Dave Brodbeck and Isabelle Michaud, Dave Brodbeck, and Isabelle Michaud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Brodbeck and Isabelle Michaud, Dave Brodbeck, and Isabelle Michaud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shopping!
Isabelle has been busy, of course.
Tim Horton’s, it’s Canadian, sorta.
It’s Jon’s birthday! Happy 24th Jonno!
I did self checkout today, not a fan.
Why is it winter again?
169 episodes
Manage episode 472775598 series 45313
Content provided by Dave Brodbeck and Isabelle Michaud, Dave Brodbeck, and Isabelle Michaud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Brodbeck and Isabelle Michaud, Dave Brodbeck, and Isabelle Michaud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Shopping!
Isabelle has been busy, of course.
Tim Horton’s, it’s Canadian, sorta.
It’s Jon’s birthday! Happy 24th Jonno!
I did self checkout today, not a fan.
Why is it winter again?
169 episodes
All episodes
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Broca's Area

1 Broken Area - Episode 573 - Almost Out of Sheets 26:10
26:10
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Shopping! Isabelle has been busy, of course. Tim Horton’s, it’s Canadian, sorta. It’s Jon’s birthday! Happy 24th Jonno! I did self checkout today, not a fan. Why is it winter again?
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Broca's Area

1 Broken Area - Episode 572 - Some Kind of Grass 31:52
31:52
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It’s been a while. Isabelle was away, she’s back. Hey, Jonno came along! Isa has a workshop tonight on grant writing. It’s warming up, spring soon? Now whey, whey.
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Broca's Area

Yes yes, we didn’t do last week. Lots of stuff has happened. We were to drive to Quebec last week, but the weather didn’t cooperate. Isabelle will head over there next week. The break is over, so I’ll be back teaching. There are Canadian flags everywhere! I’m not going to talk about him.
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Broca's Area

1 Broken Area - Episode 570 - Petrified Fudge 33:18
33:18
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We skipped last week for a good reason The awesome Noëlla Guimond, Isabelle’s Maman, died last week. She had a huge impact on our lives of course, but, she affected many others. Her work was always about lifting other people up. Remember that. Oh yeah, and the USA sucks. You can take your trade war and shove it. I’ll see Maddie in a couple of months. Hey, maybe Isabelle will go to Germany! Oh yeah, it snows a lot again.…
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Broca's Area

1 Broken Area - Episode 569 - Not Very Structured and Weird 29:51
29:51
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Oh the picture? It’s the first thing that came up when I searched on ‘Not Very Structured and Weird’. Isabelle has some exhibitions coming up. Oh and a workshop! I’m used to my schedule. We went a little later today, so the episode is coming out a little later, stop complaining. Jon is doing great at the U.…
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Broca's Area

1 Broken Area - Episode 568 - Consumer of Popular Media 27:22
27:22
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Weird weather today, not that bad then really cold. My brother got in a car accident, spoiler alert, he’s fine. His car isn’t. Isabelle has a workshop tonight and more coming up. I’m finally getting used to my schedule, so I think I’m good. Again, my brother is fine, thanks Hyundai.
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Broca's Area

So, what is the etiquette on saying Happy New Year? Is it too late? If so, screw you, you can’t have a Happy New Year from us! Short one today. We got back on Tuesday from a week in London. London was great, we saw family, we went to a cool café that had board games. We went to the T and T superstore which was awesome. We had every possible type of weather on the drive there. This term is shaping up to be less, oh, let’s go with annoying.…
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Broca's Area

1 Broken Area - Episode 566 - A Harp Player From Mali 51:17
51:17
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Hey, Happy New Year! Christmas Eve went off well, with ancient Roman food. Christmas went off well as well. We’ve been fixing up a room at home. Why is it so freaking warm? We’re going to see som live music tonight. That will be at a bar I’ve never heard of!
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Broca's Area

1 Broken Area - Episode 565 - Merry Happy et al 30:52
30:52
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We went early today to avoid the nightmare that is Christmas groceries. It worked! I cashed in points today, so the groceries cost 9 bucks. We also were going to get our wheels re torqued, but that will wait until Monday. Making more bits and bites this week. I made shortbread this week, its gone. I’ll make sugar cookies this afternoon.…
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Broca's Area

1 Broken Area - Episode 564 - The Way the Curved Ice Was 35:12
35:12
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A little later today. It’s time to make the méli mélo. The streets are still pretty messy. It was a madhouse in the store today. The plumbing thing is basically done, so that’s good. The bits and bites are now in the oven actually.
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Broca's Area

1 Broken Area - Episode 563 - There's a Lull in the Fighting, Call Isabelle 39:52
39:52
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More snow. Isabelle has a workshop today, I hope she can do it in person. Like I said, more snow. I gave an exam this week, the term is done! One day we will retire. Jon is a shovelling machine
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Broca's Area

SO yeah, we got 80 cm of snow Thursday night. Needless to say, Friday was a snow day. Of course I didn’t have to teach anyway. Jon and I took 2.5 hr to shovel the driveway. I went from BBQing stuff and hanging laundry outside to, well, this. I think our street got more snow than anyone, somehow.
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Broca's Area

Nice day today. Indeed, I’d take my bike out if it weren’t such a pain. We watched the Snake River Canyon jump, err, Mike Tyson fighting Logan Paul. It was fun, also Isabelle watched sports. It was brutal. The two middle fights were actually pretty good. Isabelle has lots of art projects on the go.
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Broca's Area

Hey we’re back! We haven’t been doing things as the Internet Archive was down and that’s where we put the audio. Could one today, though it did warm up. Lots of useless trucks in the parking lot today. I didn’t get one of my favourite cashiers. Work is repetitive currently. Isabelle has projects, as usual. I got my COVID and flu shots and had side effects.…
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Broca's Area

1 Broken Area - Episode 559 - Crazy With Fur and Sparkles 50:09
50:09
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A day late. A day late because the recording screwed up yesterday, well part of it anyway. I don’t even know if the part about crazy fur and sparkles is in the episode actually. Isabelle had her final night of her installation. Our buses here are like Uber aft 6 on weekends, so that was interesting. We seem to keep forgetting things. The wind today is insane.…
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