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Content provided by Markus Fjørtoft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Markus Fjørtoft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Dylan Stewart: The Business Of Formula 1
Manage episode 300097949 series 2971001
Content provided by Markus Fjørtoft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Markus Fjørtoft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For 40 years Bernie Ecclestone, the F1 supremo, ran the show and built it into a global sport. Then 4 years ago, Liberty Media, an American mass media company purchased a controlling interest in the Formula 1 group for around $4.5b. Ecclestone´s exit marked a significant shift, as Liberty Media, who see F1 more as an entertainment company rather than a sports organization, accelerated its bid to reach new audiences through the likes social media, a dedicated eSports platform, and an on-demand video service. As opposed to previously limited access to the sport, Liberty Media has sought to open it more up to the public, with moves such as the Netflix Drive to Survive series having an incredible impact on the overall engagement with the sports. Formula 1 is now the fastest-growing major sports property across all the major social platforms.
Follow BroPod on Twitter @BroPod1 and Facebook. Feel free to subscribe and review our podcast on iTunes and/or Spotify. #beother
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Manage episode 300097949 series 2971001
Content provided by Markus Fjørtoft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Markus Fjørtoft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For 40 years Bernie Ecclestone, the F1 supremo, ran the show and built it into a global sport. Then 4 years ago, Liberty Media, an American mass media company purchased a controlling interest in the Formula 1 group for around $4.5b. Ecclestone´s exit marked a significant shift, as Liberty Media, who see F1 more as an entertainment company rather than a sports organization, accelerated its bid to reach new audiences through the likes social media, a dedicated eSports platform, and an on-demand video service. As opposed to previously limited access to the sport, Liberty Media has sought to open it more up to the public, with moves such as the Netflix Drive to Survive series having an incredible impact on the overall engagement with the sports. Formula 1 is now the fastest-growing major sports property across all the major social platforms.
Follow BroPod on Twitter @BroPod1 and Facebook. Feel free to subscribe and review our podcast on iTunes and/or Spotify. #beother
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Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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