))
How Chick-fil-A Built an Iconic Brand | Steve Robinson
Manage episode 371668554 series 2838476
Content provided by Nicole Greer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole Greer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want an inside look at Chick-fil-A?
In this episode, I’m joined by Steve Robinson, author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.
Steve is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015).
During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time.
Now, he’s here to share stories and insights from his career, including:
- Truett Cathy’s inspiring leadership
- A $2 million mistake that shaped him
- The importance of values
- Chick-fil-A’s inverted marketing model
- And more
172 episodes
Share
