Episode 96: Unveiling the Distinct Dance: Marketing vs. Advertising

Building a Marketing Plan

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, I explore the differences between marketing and advertising. Marketing is a comprehensive approach that goes beyond promotion, focusing on understanding the target audience and crafting strategies to meet their needs. It aims to build relationships and brand loyalty. Advertising, on the other hand, is a specific aspect of marketing that involves paid promotional efforts for immediate results. Marketing has a long-term impact on business success, while advertising generates quick results. Marketing targets a wide audience through various channels, while advertising is more targeted and specific. Finding a balance between the two is crucial for small business owners. I hope you found this discussion helpful and stay tuned for more valuable insights in future episodes. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: [e-mail]