Episode 97: "From Amplification to Reputation: Navigating Marketing and PR"

Building a Marketing Plan

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode, I discuss the differences between marketing and public relations (PR) and how they complement each other in business. Marketing is focused on promoting products or services to generate sales, while PR is about managing the company's reputation and building positive relationships with the public. The goals of marketing and PR differ, with marketing aiming to increase sales and revenue, while PR aims to enhance the company's image and reputation. The target audience also differs, with marketing targeting potential customers and PR targeting the general public, including customers, employees, investors, and the media. In terms of message control, marketing allows businesses to have more control over the messages they convey, while PR is influenced by public perception and media coverage. Lastly, marketing focuses on customer acquisition, while PR focuses on reputation management. Integrating marketing and PR strategies is crucial for businesses to achieve growth and success. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: [e-mail]