Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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S1 Ep. 8: Is the elevator pitch really that important...?
Manage episode 214020086 series 2402337
Content provided by Jon Peyton and Jonathan Peyton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Peyton and Jonathan Peyton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To often business owners explain their businesses by the features they offer rather than by the benefits the consumer will experience. The failure to adequately, and succinctly, explain what a business does can lead to confusion in the eyes of the consumer. A confusion that can cost the business dearly in their bottom line...
In this episode Jonathan explores the concept of the "Elevator Pitch". He explains the purpose and need to explain what you do in one or two sentences AND provide enough intrigue to prompt a follow-on question.
20 episodes
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Manage episode 214020086 series 2402337
Content provided by Jon Peyton and Jonathan Peyton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Peyton and Jonathan Peyton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To often business owners explain their businesses by the features they offer rather than by the benefits the consumer will experience. The failure to adequately, and succinctly, explain what a business does can lead to confusion in the eyes of the consumer. A confusion that can cost the business dearly in their bottom line...
In this episode Jonathan explores the concept of the "Elevator Pitch". He explains the purpose and need to explain what you do in one or two sentences AND provide enough intrigue to prompt a follow-on question.
20 episodes
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Similar to Building An Exit™
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters.
…
continue reading
Your online home for leadership lessons for both the church and the workplace.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
