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Building Beast Brands with Authentic Rob G
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Content provided by Robert Genovesi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Genovesi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.
…
continue reading
90 episodes
Mark all (un)played …
Manage series 3087820
Content provided by Robert Genovesi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Genovesi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.
…
continue reading
90 episodes
All episodes
×Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.
I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!
Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.
The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.

1 Getting Your Price And The Client Loving You For It 26:53
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Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.
Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?
A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.
Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.
Part of a strong brand is the reputation that accompanies it. What people see about your brand online can be controlled.
Peoples opinions should never factor in to evaluating a business idea or creative design. Learn more about it today.
Owning a business is a very valuable asset. One of the greatest ways to multiply that value is to tack on strategic personal branding. The incredible impact is explained here.
Most small businesses think they don't need branding. Here's exactly why you do and how it will raise the level of your business.
The most important thing about a successful tagline is something you most likely never thought of. In this episode we'll talk about what that is.
Your business is no longer simply fighting for awareness. Now you must change your mindset to think, "How do I get people's attention? ".
Any point along the customer journey that is not frictionless could result in a lost sale. Always strive to remove those bumps to make the path as smooth as possible. A smooth path leads to increased sales.
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