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Content provided by Brandon Bartneck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Bartneck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more.
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Content provided by Brandon Bartneck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Bartneck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more.
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1 #257 - Marta Anadón Rosinach | Upway - Scaling Micromobility: How Upway is Changing the E-Bike Market in the US 37:35
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Play Later Play Later Lists Like LikedElectric bikes are more than a trend—they’re a key part of a more sustainable, accessible, and human transportation ecosystem. But the market is still early, and big challenges stand in the way: trust, affordability, infrastructure, and shifting consumer behavior. In this episode, Brandon Bartneck talks with Marta Anadón, Head of US at Upway, the leading global platform for refurbished e-bikes. Marta shares her insights from building operations and logistics at Uber Eats, and how she’s now bringing that experience to help Upway grow in the US. The conversation covers what’s working, what’s not, and what it really takes to scale micromobility in a car-centric country. They discuss consumer mindsets, the importance of ownership and trust in the secondhand market, and why e-bikes might hold the key to more livable, efficient cities. About Marta Anadón: Marta Anadón Rosinach is Head of US at Upway. She previously led Uber Eats across Europe and the US, bringing deep experience in operations, logistics, and marketplace growth. Marta holds degrees in Civil Engineering from Universitat Politècnica de Catalunya and in Management from HEC Paris. She’s passionate about the circular economy and the role of micromobility in building better cities. About Upway: Upway is the global leader in refurbished e-bikes. Operating in eight countries, Upway offers high-quality e-bikes from 200+ top brands—certified by professional mechanics and backed by a one-year warranty. Their mission: make sustainable mobility accessible to everyone. With a growing US presence, Upway is redefining how people move, how products are reused, and how cities adapt. Key Takeaways: E-bikes are an essential piece of the sustainable mobility puzzle. The US market is still developing—but interest is growing. Upway is solving for trust by owning inventory and certifying quality. Safety and infrastructure are still holding many people back. Most buyers are in the 35–50 age range, and increasingly in suburban areas. Partnerships with local bike shops expand service and support. Affordability is a key unlock—Upway prices are often ~60% of retail. Marta’s leadership playbook emphasizes simplicity, speed, and staying close to the user. Sound Bites: "Our prices can be up to 60% of retail." "We guarantee the products that we sell." "The average age is probably around 35 to 50." Links & Resources: Learn more about Upway: upway.co Explore AmbiSort: Upway US KTLA Feature Follow Upway on LinkedIn: LinkedIn Page Connect with Marta Anadón: Marta on LinkedIn Show Notes: brandonbartneck.com/buildingbetter/martaanadon Connect with Building Better: Listen on Apple Podcasts Listen on Spotify…
1 #256 – From Generalities to Clarity: How We Actually Solve Problems 9:50
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Play Later Play Later Lists Like LikedIn this solo episode, Brandon unpacks a powerful idea that keeps surfacing in his work and personal life: we can’t solve problems we don’t understand. And we can’t understand problems until we stop speaking in generalities and start getting specific. The spark came from a bedtime story with his son— What Do You Do With a Problem? by Kobi Yamada—but the insight goes much deeper. Avoiding the problem makes it grow. Facing it, defining it, and breaking it down is what opens the door to real solutions. Brandon explores how this principle shows up in manufacturing, leadership, strategy, communication, and day-to-day execution. From root cause analysis to structured methods like PDCA and A3, it all comes down to one thing: clear thinking. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Key Themes: You can’t solve what you don’t understand Specifics matter more than abstractions when it comes to problem definition Ambiguity creates unnecessary complexity and anxiety Systematic frameworks only work when grounded in clear thinking Manufacturing lessons apply across leadership, strategy, and operations Show Notes: brandonbartneck.com/buildingbetter/256 Listen to the Episode: Apple Podcasts Spotify…
1 #255 – Jim Liefer | Ambi Robotics - Real-World Robotics and the Future of Logistics Warehouse Automation 45:00
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Play Later Play Later Lists Like LikedIn the world of logistics, automation is no longer a future concept—it’s happening now. But rolling out robotics in high-volume warehouse environments isn’t as simple as plugging in a machine and walking away. In this episode of Building Better , Brandon sits down with Jim Liefer , CEO of Ambi Robotics , to talk about what it actually takes to build and deploy robotics solutions that work at scale. With more than 35 years of operational leadership experience at companies like UPS, Walmart, and Kindred AI, Jim brings a pragmatic lens to the promise and complexity of AI-driven automation. They dig into the challenges of stacking, sorting, labor dynamics, and change management—and what it looks like to lead with humility while driving real impact. About Jim Liefer: Jim is the CEO of Ambi Robotics, where he’s responsible for leading the company’s vision and operations. He previously served as CEO of Kindred AI, COO of One Kings Lane, VP of Operations at Walmart.com, and VP of Technology at UPS. Throughout his career, Jim has focused on scaling systems, reducing cost-to-serve, and empowering frontline teams with better tools and processes. About Ambi Robotics: Ambi Robotics is an AI and robotics company developing advanced automation systems for ecommerce and logistics. The company’s solutions—including AmbiSort and AmbiStack —leverage simulation-to-reality (Sim2Real) technology and advanced AI foundation models to perform high-speed sorting and stacking in warehouse environments. Founded in 2018 and based in Berkeley, California, Ambi Robotics helps customers scale fulfillment operations while empowering human workers. About Building Better: Building Better with Brandon Bartnick focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real conversations about what leaders are doing, why and how they’re doing it, and what we can learn from their experiences. Key Takeaways: Ambi Robotics is solving real-world logistics challenges with robotics that work at scale Trust and change management are essential to successful automation rollouts Automation isn’t about replacing humans—it’s about removing repetitive tasks and letting people focus on higher value work AI and machine learning enable robots to adapt to dynamic warehouse environments Sustainable success depends on low cost to serve and solving specific problems Links & Resources: Company Website: ambirobotics.com AmbiSort: ambirobotics.com/ambisort-a-series AmbiStack: ambirobotics.com/ambistack LinkedIn: Ambi Robotics Show Notes: brandonbartneck.com/buildingbetter/jimliefer Listen to the Episode: Apple Podcasts Spotify…
1 #254 – Mark Reich | Managing on Purpose with Hoshin Kanri and Lean Leadership 50:19
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Play Later Play Later Lists Like LikedStrategic planning too often becomes an annual ritual that loses meaning as soon as the binders hit the shelf. Mark Reich is on a mission to change that. In this episode of Building Better , Brandon Bartneck sits down with Mark Reich, author of Managing on Purpose and one of the foremost experts on hoshin kanri—a strategy deployment system rooted in the Toyota Production System. Drawing on decades of leadership experience at Toyota and the Lean Enterprise Institute, Mark shares what it takes to build alignment, lead with intention, and empower your team to solve real problems. This conversation is for anyone trying to lead with clarity and drive sustainable change—especially in complex manufacturing and industrial environments. Whether you’re new to lean or have been practicing for decades, you’ll walk away with powerful ideas and practical insights. About Mark Reich: Mark Reich spent 23 years at Toyota, including time in Japan and leading hoshin kanri for North America during a decade of major growth. As a senior coach and chief engineer at the Lean Enterprise Institute, Mark has worked with leaders across industries to implement lean thinking, solve real-world problems, and lead with purpose. He is the author of Managing on Purpose , a practical workbook designed to help organizations implement hoshin kanri and build stronger leadership systems. About Managing on Purpose: Published by the Lean Enterprise Institute, Managing on Purpose is a hands-on workbook for leaders seeking to align strategy with daily operations through hoshin kanri. The book includes real-world examples and a fictional case study from TrueMowers to help readers apply these principles in their own work.→ Buy the Book About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real conversations about what leaders are doing, why and how they’re doing it, and what we can learn from their experiences. Key Takeaways: Hoshin kanri is a practical system for turning strategy into action Effective leaders align their organizations around a shared purpose Structured problem-solving is essential to improvement Engaging employees is key to sustainable success Starting small—with a model cell—can drive meaningful change Links & Resources: Learn more about Managing on Purpose : Lean Enterprise Institute Buy the book: Managing on Purpose Connect with Mark Reich: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/markreich Listen to the Episode: Apple Podcasts Spotify…
1 #253 – Reflections on Q1: Operational Leadership, Learning, and Building Better in the Real World 16:50
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Play Later Play Later Lists Like LikedIn this solo episode of Building Better , host Brandon Bartneck reflects on the first quarter of 2025. Drawing from recent episodes and his own evolving role leading engineering at PJ Wallbank Springs, Brandon shares the four themes that defined Q1: intentional innovation, operational leadership, learning and growth, and strategic problem-solving. This quarter marked a shift in the show’s tone—toward practicality, execution, and leading where the rubber meets the road. Whether you're growing a hardware business, managing complex systems, or trying to lead more effectively, this episode offers real-world insights from the front lines. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Themes from Q1 2025: Intentionality in Innovation – Featuring lessons from guests like Ross Blum (Skyline Robotics), Tony Kinsman (Polaris), Xiaodi Hou (Bot Auto), Casey Freeburg (Orbis), and the FlexGen team Operational Leadership – How leaders like Trevor Blondeel, Casey Freeburg, Tony Kinsman, and Xiaodi Hou are building real impact through thoughtful execution Learning and Personal Growth – Insights from Brandon’s solo episodes on self-learning and doing hard things Strategic Problem Solving – Highlighting Felix Leach and Nick Molden’s data-driven approach to vehicle sustainability as a standout example of practical, high-leverage thinking Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/q1reflection Connect with Brandon on LinkedIn: Brandon Bartneck Connect with Building Better: Listen on Apple Podcasts Listen on Spotify…
1 #252 – Xiaodi Hou | Bot Auto - Operational Excellence and the Future of Autonomous Trucking 45:19
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Play Later Play Later Lists Like LikedAutonomous trucking has long promised a more efficient, scalable future for freight. But making it real requires more than bold ideas—it takes precision, discipline, and a deep understanding of operations. In this episode of Building Better, Brandon Bartneck talks with Dr. Xiaodi Hou, founder and CEO of Bot Auto. They explore how Bot Auto is approaching Level 4 autonomous driving, the importance of cost per mile as a success metric, and what it means to build a lean, high-performing team in a complex industry. Xiaodi shares how his leadership style has evolved, why collaboration is more powerful than competition, and why being realistic—and still optimistic—matters more than hype. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Bot Auto: Bot Auto is a Level 4 autonomous trucking company offering Transportation as a Service (TaaS) through its AI-driven autonomous truck fleet. Founded by Dr. Xiaodi Hou, Bot Auto combines visionary leadership, top-tier engineering talent, and industry expertise to revolutionize the transportation industry. Headquartered in Houston, Texas, the company aims to create lasting impact by expanding transportation capacity, integrating with existing freight networks, and addressing the driver shortage while minimizing disruption. About Xiaodi Hou: Dr. Xiaodi Hou is the Founder and CEO of Bot Auto, and an internationally recognized expert in autonomous vehicles, artificial intelligence, machine learning, and computer vision. He holds a Ph.D. in Computation and Neural Systems from Caltech and a Bachelor's in Computer Science from Shanghai Jiao Tong University. Before founding Bot Auto, he co-founded TuSimple and served as CTO and CEO. His work has been featured in Wired, Forbes, and TechCrunch, and he has spoken at events such as Web Summit and Nvidia’s GTC. Key Takeaways: Bot Auto is building for long-term success in autonomous trucking, not short-term hype Cost per mile (CPM) is a better metric than miles per intervention (MPI) Operational execution is critical for scalable autonomy The tech ecosystem is maturing, but real-world integration still requires nuance A small, agile team with deep focus can outperform a larger one Industry collaboration builds trust and accelerates progress Public perception and trust are just as important as technical progress Chapters: Introduction to Bot Auto and Autonomous Trucking The Vision Behind Bot Auto Understanding the Ecosystem and Technology Operational Challenges in Autonomous Driving Organizational Structure and Team Dynamics Cost Per Mile vs. Miles Per Intervention Leadership Evolution and Industry Perspective The Future of Autonomous Driving Links & Resources: Learn more about BOT Auto: Company Website Connect with Xiaodi Hou: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/xiaodihou Connect with Building Better: Apple Podcasts Spotify Google Podcasts…
1 #251 – Tony Kinsman | Polaris - Driving the Right Innovation in Powersports 47:12
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Play Later Play Later Lists Like LikedPolaris is at the forefront of innovation in powersports, with a portfolio that spans off-road vehicles, motorcycles, snowmobiles, boats, and more. But what does it take to lead technology development in such a dynamic industry? In this episode of Building Better, Tony Kinsman, Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, shares insights on how Polaris approaches product development, innovation, and customer-driven design. We discuss: How Polaris balances cutting-edge technology with real-world customer needs The evolving role of software, automation, and connectivity in powersports How Polaris fosters a culture of innovation and continuous learning The challenges of integrating new technology without losing the core riding experience Tony’s journey from engineering intern to CTO is a great example of what’s possible when you combine technical expertise, strategic thinking, and a passion for the products you build. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Polaris’ innovation is customer-driven—technology is only valuable if it enhances the riding experience Automation and connectivity are reshaping powersports but in ways that preserve the fun and control for riders Systems engineering and software integration are now as critical as mechanical design A strong culture of learning and adaptability is essential for staying ahead in a competitive industry Chapters: 00:00 – Introduction to Polaris and Tony Kinsman 05:22 – Polaris’ Core Mission and Customer Focus 06:31 – The Role of a CTO in Powersports Innovation 10:17 – How Polaris Identifies and Prioritizes New Technologies 15:05 – Balancing Comfort, Performance, and Cost in Vehicle Design 19:33 – Managing Complexity in Manufacturing and Supply Chain 23:28 – Building a Learning Culture at Polaris 26:52 – The Future of Technology in Powersports 31:51 – How Connectivity and Digital Displays Are Transforming the Riding Experience 36:47 – Balancing Innovation with Practicality 40:51 – Final Thoughts on the Future of Polaris and the Industry About Tony Kinsman: Tony Kinsman is the Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, where he leads product development and technology strategy across the company’s diverse lineup. Since joining Polaris in 2004, he has held multiple leadership roles in engineering and product development, playing a key role in the growth and evolution of Polaris' industry-leading products. Links & Resources: Learn more about Polaris: Company Website Connect with Tony Kinsman: LinkedIn Explore Polaris Technologies: RIDE COMMAND | DYNAMIX Show Notes: brandonbartneck.com/buildingbetter/tonykinsman Connect with Building Better: Follow the podcast for more conversations on engineering, leadership, and technology: Apple Podcasts Spotify Google Podcasts…
1 #250 – The Value of Doing Hard Things: Learning Through Challenge 15:07
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Play Later Play Later Lists Like LikedThis week, I’m exploring an idea that’s been on my mind a lot lately: what happens when we push ourselves through something hard? Recently, I set a tough fitness goal, breaking 6:20 on a 2,000-meter row. I've trained for months. I prepped. Then, on test day, everything felt off. My body wasn’t cooperating, my mind was telling me to quit, and every part of me was screaming to stop. But I didn’t. And while I didn’t hit my goal, I walked away with something just as valuable: a deeper understanding of why these experiences matter. This solo episode is me thinking out loud—about what these moments teach us, how they shape our confidence, and why going through difficult things in one area of life makes us more capable in everything else. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Self-confidence isn’t something you just have. It’s built through experience. Pushing through something difficult is a skill, not just a mindset. Discomfort in one area (like fitness) can prepare you for challenges in work, leadership, and life. These lessons fade over time if we don’t keep testing ourselves. Chapters : 00:00 – Introduction: Why This Topic Matters 02:20 – The 2K Row Test: A Real Challenge 07:08 – What I Learned From Pushing Through 09:34 – How Hard Physical Experiences Build Mental Resilience 11:33 – Raising Your Threshold for Discomfort 13:56 – Final Thoughts & Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/hardthings Connect with Building Better: Apple Podcasts Spotify Google Podcasts…
1 #249 - Ahmad Ghahreman | Cyclic Materials - Revolutionizing Rare Earth Recycling and Sustainable Materials 40:26
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Play Later Play Later Lists Like LikedRare earth elements are essential to electrification, decarbonization, and modern technology, yet only 1% of these materials are currently recycled globally. Cyclic Materials is changing that. In this episode of Building Better, Ahmad Ghahreman, CEO of Cyclic Materials, shares how his company is pioneering rare earth element recycling to create a circular supply chain for critical materials. He discusses the challenges of recycling rare earth elements, the impact on sustainability, and how Cyclic Materials' proprietary technology significantly reduces carbon footprint. The conversation covers the role of rare earth elements in clean energy, the business model behind recycling, and Ahmad’s journey from academia to entrepreneurship. With policies increasingly mandating the recycling of critical metals, this episode explores the future of sustainable materials and the innovations driving change. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Cyclic Materials: Established in 2021, Cyclic Materials is a cleantech company creating a circular supply chain for rare earth elements (REEs) and other critical materials for supporting the clean energy transition. Through its innovative technology, the company economically, sustainably, and domestically transforms end-of-life products into valuable raw materials that are essential to the production of electric vehicles, wind turbines, and motors for the electronics we use in our daily lives. In 2023, Cyclic Materials commissioned a commercial demonstration facility of the first stage of its process, MagCycle℠, which recovers rare earth magnets from end-of-life materials. In 2024, the company opened a second commercial demonstration facility in Kingston, Ontario, using its proprietary hydrometallurgical technology, REEPure℠, to produce Mixed Rare Earth Oxide. As global demand for REEs continues to rise, Cyclic Materials is scaling its technology across North America, Europe, and Asia. Key Takeaways: Cyclic Materials focuses on recycling rare earth elements to build a circular supply chain. Only 1% of rare earth elements are currently recycled globally. Electrification and decarbonization are driving the demand for rare earth elements. Cyclic Materials' technology reduces carbon footprint by 63%. The company operates on a spoke-and-hub model for recycling. Rare earth magnets are found in various products, including electronics and vehicles. Collection schemes for recycling are essential for material flow. The recycling industry is evolving to include critical metals. Cyclic Materials aims to provide cleaner, more sustainable materials. Policies are increasingly mandating the recycling of critical metals. About the Guest: Ahmad Ghahreman is a serial entrepreneur with over 15 years of experience in cleantech and one of the world’s top hydrometallurgists. He has co-invented more than 20 patents and commercialized multiple technologies, focusing on transforming the rare earth elements market with sustainable, ethical solutions. Links & Resources: Learn more about Cyclic Materials: Company Website Connect with Ahmad Ghahreman: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/ahmadghahreman Connect with Building Better:Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…
1 #248 – Ross Blum | Skyline Robotics - Automated Skyscraper Window Cleaning, Facade Management & More 49:26
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Play Later Play Later Lists Like LikedFor more than a century, window cleaning for skyscrapers has been a dangerous, labor-intensive job. Skyline Robotics is changing that. In this episode of Building Better, Ross Blum, President and COO of Skyline Robotics, discusses how their flagship robotic system, Ozmo, is transforming facade maintenance through automation. Ozmo cleans windows three times faster than traditional methods, reduces risk for human workers, and creates new opportunities in the industry. The conversation explores the challenges of implementing robotics in an established industry, how trust is built with stakeholders, and the role of human labor in automation. Ross also shares insights into privacy concerns, cost drivers, and the technical complexities of working with outdoor robotics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Skyline Robotics: Skyline Robotics is a deep tech robotics and automation company bringing robotics to facade maintenance. Its flagship product, Ozmo, is the world’s first high-rise window cleaning robot, offering a safer, faster, and more effective alternative to human window washers. With artificial intelligence, computer vision, and machine learning, Ozmo is disrupting the $40B window cleaning industry. While Ozmo automates the physical task, human operators remain an integral part of the process, overseeing operations and ensuring efficiency. Key Takeaways: Skyline Robotics is revolutionizing window cleaning through automation. The company’s mission is to own the facade, extending beyond just cleaning. Automation presents major opportunities in outdoor environments. Trust-building is critical for successful implementation of robotics. Privacy concerns must be addressed when using data collection technologies. The cost of window cleaning is influenced by labor, weather, and regulations. Human labor still plays a role in the automation process. Transparency and humility are key in building client relationships. Technical challenges include adapting to various building designs and conditions. Data analysis can enhance building maintenance and efficiency. Chapters: 00:00 Introduction to Skyline Robotics 05:52 The Importance of Facade Maintenance 08:47 Cost Drivers in Window Cleaning 11:34 Automation and Labor Dynamics 14:58 Privacy Concerns and Data Management 17:49 Facade Management Opportunities 20:44 Technical Challenges in Robotic Cleaning 23:41 Building Trust in Automation 26:48 The Journey of Innovation 29:54 Conclusion and Key Takeaways 46:17 The Complexity of Window Cleaning Automation 48:40 Building Trust in Automation Industries About the Guest: Ross Blum is the President and COO of Skyline Robotics, leading operations across Israel and the USA. With a background in business operations and strategy, Ross previously served as COO of Quidd and CAO of pingmd, leading both companies through successful acquisitions. He holds a J.D. from Benjamin N. Cardozo School of Law, an M.S. from Georgetown University in Sports Management, and a B.S. in Business Management from Babson College. Links & Resources: Learn more about Skyline Robotics: Skyline Robotics LinkedIn Connect with Ross Blum: Ross Blum LinkedIn Show Notes: brandonbartneck.com/buildingbetter/rossblum Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…
1 #247 - The Skill That Changes Everything: How to Learn Faster and Smarter 18:38
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Play Later Play Later Lists Like LikedThe ability to learn on your own is one of the most valuable skills you can develop. The world is moving too fast to rely only on formal education or structured training. If you want to stay ahead, you need to take control of your own learning. In this solo episode, Brandon Bartneck breaks down three key pillars of effective learning: Depth & Breadth – Why becoming a T-shaped individual makes it easier to pick up new skills. Mastering the Fundamentals – Why struggling through the basics builds intuition and adaptability. The Pace of Learning – Why learning faster (without sacrificing understanding) gives you a massive edge. This episode explores why these concepts matter, how they apply to real-world success, and how you can train yourself to learn better, faster, and more effectively. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: The best learners aren’t just deep or broad—they’re both. Once you master one field, it becomes easier to pick up new ones quickly. Learning fundamentals builds intuition and makes you less dependent on external tools. The ability to learn fast without sacrificing quality is a competitive advantage. Learning compounds like investing—what you master today makes it easier to learn something new tomorrow. Chapters: 00:00 – Introduction: Why Self-Learning Matters 02:30 – The T-Shaped Individual and Orthogonal Thinking 07:20 – Mastering the Fundamentals and First-Principles Learning 12:15 – The Pace of Learning: Why Speed Matters 17:40 – Applying This Framework to Career and Business 20:10 – Final Thoughts and Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/selflearning Connect with Building Better: Follow the podcast for more insights on learning, leadership, and innovation: Apple Podcasts Spotify Google Podcasts…
1 #246 – Tony Olivo & Ken Rahn | FlexGen - Revolutionizing Energy Storage with Better Software 48:48
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Play Later Play Later Lists Like LikedTony Olivo and Ken Rahn from FlexGen join the conversation to discuss the evolution of energy storage and its role in grid stability. FlexGen has transitioned from a hardware-focused company to a software-first approach, helping utilities and developers optimize energy storage solutions. The discussion covers the challenges of communicating value in a complex industry, the growing importance of batteries in balancing supply and demand, and the future of renewable energy. Tony and Ken share insights into how FlexGen is solving real-world energy problems through advanced software and analytics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About FlexGen: Based in Durham, N.C., FlexGen is an innovative software and services provider in the global energy storage sector. At the forefront of the energy transition, FlexGen leverages decades of engineering and software expertise to help shape the future of sustainable power both in the United States and globally. FlexGen's HybridOS™ software seamlessly integrates with any hardware vendor and with both traditional and renewable power sources. Their advanced analytics and AI-driven insights enable energy storage owners to effectively deploy diverse power market strategies, enhancing grid stability and increasing economic returns. With 1.5M hours of runtime and 8 GWh of energy storage systems managed with HybridOS™, FlexGen provides field-tested software and services solutions that are trusted by developers, utilities, government agencies, and industrial companies worldwide. Key Takeaways: FlexGen focuses on turning batteries on, keeping them operational, and extending their life. The company has evolved from hardware manufacturing to a software-first approach. Batteries play a crucial role in stabilizing the grid and managing energy supply and demand. Effective communication of value propositions is essential in the energy sector. The energy storage industry is influenced by the growth of electric vehicles and renewable energy sources. FlexGen aims to solve real-world problems in energy management. Understanding the character of energy is vital for effective grid management. The company is open to future opportunities beyond current technologies. Grid stability is affected by the balance of supply and demand. FlexGen's software can help utilities optimize their energy resources. About the Guests: Tony Olivo is the Senior Vice President of Software Engineering at FlexGen. With 17 years of experience in large-scale power conversion and energy storage systems, Tony leads the software development division for FlexGen's products in energy storage control, analytics, and orchestration. He holds a degree in Electrical Engineering from Rensselaer Polytechnic Institute and is the author of seven patents. Ken Rahn is the Vice President of Marketing and Customer Solutions at FlexGen. Based in San Francisco, he brings extensive experience in technology and leadership, with a background in organizational communications and biomaterials. His career began in the U.S. Navy, where he led a team of over 50 Nuclear Electronics Technicians. He has since held roles at NRG Energy, Medallia, and Iterable, navigating multiple pre-IPO to post-IPO transitions. Ken is excited about FlexGen’s potential for explosive growth in the energy sector. Links & Resources: Learn more about FlexGen: FlexGen Website Access insights and downloads: FlexGen Resources Show Notes: brandonbartneck.com/buildingbetter/flexgen…
1 #245 – Kacie Freeberg | The Power of Returnable Packaging in Automotive Manufacturing 50:07
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Play Later Play Later Lists Like LikedIn this episode of Building Better with Brandon Bartneck , Kacie Freeberg, a leader in automotive returnable packaging, joins the conversation to discuss the critical role of sustainable packaging solutions in the supply chain. Kacie is Senior Director, Industrial at ORBIS Corporation. With a deep understanding of returnable packaging, Kacie shares insights on how it drives cost savings, reduces waste, and enhances sustainability in automotive manufacturing. The conversation highlights the importance of collaboration, problem-solving, and clear communication in achieving continuous improvement. Kacie also provides valuable perspectives on supplier relationships, career development, and the innovations shaping the future of automotive packaging and manufacturing automation. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About ORBIS Corporation: Menasha Corporation, ORBIS’ parent company, celebrated its 175th anniversary in 2024. With 175 years of material handling expertise and 70 years of plastics innovations, ORBIS helps world-class customers move their products faster, safer, and more cost-effectively with reusable totes, pallets, containers, dunnage, and racks. Using a proven approach, ORBIS experts analyze customers’ systems, design solutions, and execute reusable packaging programs to create a more sustainable supply chain for their business. ORBIS uses packaging life-cycle assessments to provide directional guidance on environmental impact data, helping customers make informed decisions on the benefits of reusable vs. single-use packaging to achieve longer-term cost savings while minimizing their overall environmental impact. As a steward of sustainability, ORBIS is committed to a better world for future generations. ORBIS is a part of Menasha Corporation, one of the oldest family-owned manufacturers in the United States. Headquartered in Oconomowoc, ORBIS has more than 3,300 employees and almost 50 locations throughout North America and Europe. Key Takeaways: Returnable packaging is a sustainable alternative to expendable packaging. It increases pack density, reduces waste, and drives cost savings. Achieving sustainability goals requires collaboration across the supply chain. Clear problem definition is essential for effective problem-solving. Continuous improvement is key in automotive manufacturing. Ergonomics and safety must be prioritized in packaging design. Change management plays a crucial role in implementing new packaging strategies. Using real-world examples helps demonstrate successful collaboration. Effective communication strengthens supplier relationships and team dynamics. A continuous improvement mindset can be cultivated through coaching. Common language within teams is essential for long-term success. Supplier relationships are crucial for problem-solving and innovation. Automation is reshaping the role of packaging in modern manufacturing. Hands-on manufacturing experience provides valuable learning opportunities. Embracing challenges fosters career growth and leadership development. Chapters: Introduction to Returnable Packaging Understanding the Scale of Impact Driving Continuous Improvement Personal Insights on Problem Solving Building a Common Language for Team Success Innovations in Automotive: Cost Savings and Sustainability Navigating Complex Systems in Manufacturing Embracing Challenges for Career Growth About the Guest: Kacie Freeberg is an expert in returnable packaging and supply chain efficiency, helping automotive manufacturers implement sustainable, cost-effective solutions. She brings extensive industry experience in collaboration, communication, and continuous improvement strategies that drive meaningful impact within organizations. Links & Resources: Learn more about Kacie Freeberg: LinkedIn Learn more about ORBIS Corporation: ORBIS Website Show Notes: brandonbartneck.com/buildingbetter/kaciefreeberg Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…
1 #244 – Trevor Blondeel | Transforming Manufacturing Leadership 48:09
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Play Later Play Later Lists Like LikedIn this episode of Building Better with Brandon Bartneck , Trevor Blondeel, founder of Manufacturing Greatness, joins the conversation to explore the evolving landscape of manufacturing leadership. Trevor brings over 25 years of experience in the manufacturing industry, sharing insights on bridging the gap between expectations and reality in leadership roles, fostering self-awareness, and driving continuous improvement. The discussion highlights the importance of transparency, curiosity, and core values in shaping a positive organizational culture. Trevor shares actionable strategies for connecting the top to the shop and emphasizes the power of emotional intelligence and feedback in developing engaged, accountable teams. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Manufacturing leadership requires a shift in cultural perceptions. Engagement in manufacturing is lower than in other industries. Self-awareness is crucial for effective leadership. Feedback is essential for closing the showing up gap. Core values should translate into observable behaviors. Continuous improvement is a team effort, not just a process. Curiosity drives better communication and understanding. Simplifying complex systems can lead to better outcomes. Transparency in leadership fosters trust and connection. Clear communication is key to effective leadership. Chapters: The Evolution of Perception in Manufacturing Leadership Bridging the Expectation Gap in Leadership Understanding the Showing Up Gap Cultivating a Learning Organization The Complexity of Organizational Leadership The Human Element in Manufacturing Processes About the Guest: Trevor Blondeel is the founder of Manufacturing Greatness and a seasoned manufacturing leadership coach with over 25 years of industry experience. Through his speaking, coaching, and advisory services, Trevor helps manufacturers connect the top to the shop, driving engagement, productivity, and continuous improvement. He is certified with the Center for Executive Coaching, holds a Professional Coaching Certification with the ICF, and is a Genos Emotional Intelligence practitioner. Trevor is also an experienced public speaker and active member of the National Speakers Association. Links & Resources: Learn more about Trevor’s speaking services: trevorblondeel.com Explore coaching and advisory programs: manufacturinggreatness.com Listen to the Manufacturing Greatness podcast: Podcast Subscribe to Trevor’s newsletter: Sign Up Show Notes: brandonbartneck.com/buildingbetter/trevorblondeel Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…
1 #243 – Tim Huntzinger | XOTO - Redefining Motorcycle Safety and Joy 46:22
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Play Later Play Later Lists Like LikedIn this episode of Building Better with Brandon Bartneck , Tim Huntzinger, founder of California-based XOTO, shares his journey from designing in the aerospace and automotive industries to creating a revolutionary three-wheeled vehicle. With over 20 years of experience working for top companies like NASA, Boeing, Fisker, Rivian, GM, and Kittyhawk, Tim’s expertise informs his innovative approach to enhancing the joy of motorcycling while improving safety. Tim discusses how XOTO combines the joy of riding with advanced safety features, including a self-stabilizing three-wheel design that ensures stability, maneuverability, and fun. The conversation highlights the challenges of building a sustainable business model, the importance of human-centered design, and how XOTO’s rental program introduces the vehicle to new riders. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Tim’s experience in aerospace and automotive informs XOTO's innovative design approach. XOTO’s self-stabilizing three-wheel system enhances safety and riding enjoyment. Motorcycling creates a unique sense of presence and connection to the environment. The vehicle is optimized for low-speed urban maneuverability and user-friendly operation. Human-centered design is central to XOTO’s mission. XOTO’s modular lithium-ion battery provides a 45-mile range, with an option to double it. Riders in California only need a standard driver’s license to ride XOTO. Using off-the-shelf parts simplifies manufacturing and repair processes. The rental program introduces the vehicle to new riders in tourist areas. The future of motorcycling lies in designs that prioritize safety, utility, and fun. Chapters: 00:00 Introduction to Tim Huntzinger and XOTO 05:05 The Joy of Motorcycling and Its Challenges 12:14 Designing a Safer Urban Vehicle 18:13 Technical Innovations in Vehicle Design 22:13 Building a Sustainable Business Model 27:03 Manufacturing and Assembly Strategies 32:55 The Importance of Human-Centered Design 43:05 Exploring Product Development Approaches 45:01 The Intersection of Design and Market Needs About the Guest: Tim Huntzinger is the founder of XOTO and an industrial designer with over 20 years of experience in the aerospace and automotive industries. He holds a Master’s degree in Industrial Design from the ArtCenter College of Design and a BFA in Industrial Design from Brigham Young University. Tim’s passion for transportation and safety led him to create XOTO, a company redefining the motorcycling experience with its innovative three-wheeled electric vehicles. Links & Resources: Learn more about XOTO: xotoinc.com Learn more about Tim Huntzinger: LinkedIn Profile Show Notes: brandonbartneck.com/buildingbetter/timhuntzinger Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…
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1 #242 – Felix Leach & Nick Molden | Why Mass and Distance Are the Most Important Variables for Sustainable Transportation 53:49
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Play Later Play Later Lists Like LikedIn this episode of Building Better with Brandon Bartneck, Felix Leach, Associate Professor at the University of Oxford, and Nick Molden, CEO of Emissions Analytics, join the discussion on sustainable transportation. The conversation emphasizes the critical role of mass and distance in determining the environmental impact of transportation, highlighting these as the most important variables for sustainability. Felix and Nick also advocate for a radical reset in public policy and taxation systems to simplify and better align with environmental realities. They discuss the interconnectedness of the transportation ecosystem, the role of consumer choices, and actionable steps toward a more sustainable future. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Mass and distance are the two most important variables in determining transportation sustainability. Simplicity on the far side of complexity is crucial for effective policies. Current vehicle taxation systems are overly complex and need a reset. Transportation policy must reflect true environmental costs. Consumer choices significantly influence environmental outcomes. Public engagement and education are vital for achieving change. Chapters: 00:00 Introduction to Critical Mass and Its Importance 05:29 Understanding Vehicle Mass and Environmental Impact 08:32 Navigating Complexity in Transportation Decisions 11:29 Proposed Solutions for Vehicle Taxation 14:31 The Role of Mass in Vehicle Technology Comparison 17:42 Resetting the Transportation Policy Framework 25:56 Rethinking Vehicle Taxation 32:52 Simplifying Consumer Choices 39:06 The Moral Debate on Driving 42:52 Defining System Boundaries 46:13 Closing Thoughts and Future Directions About the Guests: Felix Leach is an Associate Professor at the University of Oxford, specializing in emissions and efficiency in thermal propulsion systems. Felix is the author of Racing Toward Zero and co-author of Critical Mass, which advocates for a simplified understanding of vehicles’ environmental impact. Nick Molden is the CEO of Emissions Analytics, a company he founded in 2011 to assess the holistic environmental impact of vehicles. Nick co-authored Critical Mass and chairs multiple European standardization groups on vehicle emissions and air quality. He is also an Honorary Senior Research Fellow at Imperial College London. Links & Resources: Learn more about Felix Leach: University of Oxford Profile Learn more about Nick Molden: Emissions Analytics Critical Mass : SAE Book Details Critical Mass on Amazon: Amazon Link Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…
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1 #241 – Bridget Grewal & Kellen Mahoney | Sustainability in Automotive Packaging: Challenges, Innovations, and Collaboration 52:23
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Play Later Play Later Lists Like LikedIn this episode of Building Better with Brandon Bartneck, we explore the multifaceted nature of sustainability in the automotive industry with two guests: Bridget Grewal, Director of Packaging Continuous Improvement at Magna International, and Kellen Mahoney, Director at the Suppliers Partnership for the Environment (SP). The discussion highlights the critical role of packaging in sustainability, emphasizing challenges in recyclability, the importance of returnable packaging, and how automation shapes packaging requirements. Bridget and Kellen underscore the need for collaboration across the supply chain and the role of education and awareness in advancing sustainable practices. This episode is essential for anyone interested in innovation and sustainability in the automotive sector. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, this show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and the lessons we can learn from their experiences. If you care about making an impact, this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Brandon also serves as General Manager at Edison Manufacturing and Engineering, which specializes in low-volume contract manufacturing for complex mobility and energy products, and supports growth and operations at PJ Wallbank Springs, a leader in spring solutions for critical applications. Key Takeaways: Packaging is a significant factor in sustainability beyond vehicle emissions. Education and awareness are foundational to implementing sustainable practices. Returnable packaging reduces waste and enhances sustainability. Collaboration across the supply chain is crucial for sustainability goals. Innovative packaging designs improve recyclability and minimize environmental impact. Automation reshapes packaging design considerations. Continuous improvement is vital for addressing sustainability challenges. Chapters: 00:00 Introduction to Sustainability in Transportation 05:52 Defining Sustainability in the Automotive Industry 08:43 The Role of Packaging in Sustainability 11:53 Historical Context of Sustainable Practices 14:45 Decision-Making in Sustainable Packaging 17:24 Complexities of Sustainable Packaging Design 20:32 Challenges in Achieving 100% Returnable Packaging 23:45 Overseas Packaging Challenges 27:28 Innovative Container Pooling Systems 33:01 Complexities of Supply Chain Collaboration 43:26 Sustainability in Packaging Design 46:39 The Future of Automation in Packaging 49:41 The Broader Scope of Sustainability 50:42 Key Lessons in Sustainable Practices 51:39 The Importance of Packaging in Sustainability About the Guests: Bridget Grewal is the Director of Packaging Continuous Improvement at Magna International. Since 2013, she has supported 140 North American plants with packaging improvements and led global strategies for 350 plants worldwide. A recognized leader in packaging sustainability, Bridget also leads industry teams focused on sustainable packaging and returnable assets. Kellen Mahoney is the Director at the Suppliers Partnership for the Environment (SP), where he collaborates with automakers and suppliers to advance environmental sustainability initiatives. Kellen is actively involved in defining best practices for carbon neutrality, sustainable materials, and EV battery recycling, making him a key voice in the industry. Links : Suppliers Partnership for the Environment Sustainable Packaging Guidelines Plastic Packaging Circularity Study Learn more about Magna International: Magna Website Connect with Brandon Bartneck: LinkedIn Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\…
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In this reflective episode, Brandon Bartneck reviews the year 2024, discussing the evolution of his podcast, what he has learned about his core values, and the lessons learned throughout the year. He emphasizes the significance of love, growth, and joy in his life and work, while also sharing insights on systems engineering, problem-solving, and the complexities of building a strong organizational culture. Links: Show notes: https://brandonbartneck.substack.com/p/december-2024-reflections-on-the Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ Takeaways The podcast name changed to better reflect broader themes. Core values of love, growth, and joy guide personal and professional life. Systems engineering is crucial in various contexts, including transportation and organizational design. Excellent problem-solving skills are essential for navigating complex challenges. Contextual application of academic principles is vital for effective leadership. Continuous improvement should be pursued for its own sake, not just for business results. Building a strong culture is challenging but necessary for success. Strategy requires nuanced understanding and cannot be simplified into easy answers. Personal growth directly influences professional impact and relationships. The future is bright. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #239 – Hiten Sonpal | RISE Robotics – A Better Alternative to Hydraulics & Building an Industrial Technology Company 47:44
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Play Later Play Later Lists Like LikedHiten Sonpal is the CEO of RISE® Robotics, an industrial technology company headquartered in Somerville, Massachusetts, specializing in sustainable motion control solutions for heavy machinery. He discusses the innovative technology behind their electric actuation system, Beltdraulic™, which offers significant advantages over traditional hydraulic systems. He also shares insights into the commercialization journey of their products, the importance of leadership in navigating organizational priorities, and the balance between having a clear vision and adapting to uncertainty in business. Hiten emphasizes the value of proving their technology's effectiveness to potential customers and the growing demand for electrification and autonomy in robotics. Links: Show notes: http://brandonbartneck.com/buildingbetter/hitensonpal Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://www.riserobotics.com/ https://wefunder.com/riserobotics Takeaways Beltdraulic™ technology is more efficient than hydraulics. The actuator is three times as fast and 80% lighter than hydraulics. Commercialization involves cutting scope and focusing on key products. Leadership requires articulating what not to do to increase speed. The market demand for electrification is growing due to legislation. Proving value to customers is essential for adoption. The technology is designed to be easy to integrate into existing systems. Energy efficiency and cost reduction are key benefits of their technology. Bio: Hiten Sonpal is the CEO of RISE® Robotics, bringing over two decades of experience in robotics, automation, and product innovation. He contributed to generating $2B+ in revenue and shipping 9M+ units at iRobot, scaled deployments 3x at Electric Sheep Robotics, and launched SaaS and hardware products at Robin. As an advisor to Graze Robotics and Main Street Autonomy, Hiten continues to shape the future of technology and automation. With a BS in Computer Engineering from the University of Evansville and an ongoing MS in Computer Science at Georgia Tech (‘28), Hiten is passionate about revolutionizing industrial machinery. At RISE, he is leading efforts to replace traditional hydraulics with sustainable, high-efficiency belt technology while fostering a culture of innovation and impact. About RISE: RISE® Robotics is an industrial technology company headquartered in Somerville, Massachusetts, specializing in sustainable motion control solutions for heavy machinery. Founded in 2011 by graduates of MIT and RISD, RISE has developed the patented Beltdraulic™ system, a fluid-free alternative to traditional hydraulics. This innovative technology uses lightweight, steel-reinforced belts to deliver high-efficiency performance, reducing machine weight, lowering operational costs, and minimizing environmental impact. RISE is increasing machine productivity while supporting global sustainability goals. Backed by The Engine, Greentown Labs, and Techstars, RISE is redefining what’s possible in industrial motion control. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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1 #238 – Kevin Damoa | Glid Technologies – Revolutionizing Rail, Multimodal Transportation, Impact & Values 54:51
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Play Later Play Later Lists Like LikedKevin Damoa is founder and CEO of Glid Technologies, revolutionizing transportation with its Multi-Modal Autonomous Road to Rail Glider technology. Links: Show notes: http://brandonbartneck.com/buildingbetter/kevindamoa Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://glidrail.com linkedin.com/in/kevin-a-damoa-9b51477 Chapters 00:00 Introduction 03:33 The State of Transportation Innovation 06:27 Understanding the Rail Industry's Potential 09:19 Innovative Solutions for Rail and Road Integration 12:45 Value Proposition for Operators and Customers 15:13 Identifying Market Opportunities 19:06 Challenges in Implementation and Fundraising 21:52 Technical Challenges and Product Development 24:47 Navigating the Venture Capital Ecosystem 26:19 Navigating the Challenges of Hardware Investment 27:52 The Role of Enabling Technologies in Logistics 30:24 Simplifying Complex Logistics Solutions 33:03 Identifying True Business Opportunities 36:11 Building Trust in Business Relationships 38:17 Defining Impact and Purpose in Business 42:22 Core Values and Personal Growth 45:50 Intentional Partnerships for Success 48:59 The Importance of Logistics in Society 52:17 Navigating Challenges in Transportation Technology About Kevin Damoa: Kevin A. Damoa is a servant leader, mechanical engineer, operations executive, inventor, master logistician, and veteran of the US military. He has developed technologies that have enabled the space exploration of mankind in our quest to be an interplanetary species, in addition to supporting the deployment of clean mobility solutions ranging from hydrogen powered airplanes to battery electric self-shifting bicycles. His career began in the US Army at age 17, where he served in South Korea for 2 years, before being forward deployed to Iraq with 3rd Armored Calvary Regiment. After departing the US Army after his 2nd tour in Iraq he joined the Air Force where he would serve as a Logistics Officer and firefighter supporting California’s MAFFS (Mobile Air Fire Fighting Systems) unit for 12 years before retiring in 2018. From April 2012 to November 2015, Mr. Damoa served as the Flight Module Logistics Manager at SpaceX, developing their logistics systems, programs, and designing and deploying the shipping apparatus used to transport the Rocket from production to launch site. After a brief 1 year term at Northrop Grumman where he served as an Integration Program Manager on the F35 fighter jet platform, he would then go on to work as an executive and early founding employee at start-ups; Romeo Power (Vice President, Industrialization), XOS Trucks (Vice President, Supply Chain & Operations), Canoo (In Charge of Logistics, Sustainment, Safety), and Serial 1 Cycle/Harley Davidson (Vice President, Operations) where he led product development and design, manufacturing deployment, and product launches. His most recent entrepreneurial venture is as Founder & CEO of Glīd Technologies, which he founded in 2022. Glīd is developing a clean energy road to rail vehicle utilizing autonomous technologies. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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1 #237 – Abey Abraham | Ducker Carlisle – Impact of the 2024 US Elections & Good Strategy 51:23
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Play Later Play Later Lists Like LikedAbey Abraham is a Managing Principal at Ducker Carlisle where he leads Ducker’s automotive and materials practice, specializing in transportation, mobility, and electrification related client needs. He joins to discuss the complexities of the automotive industry, particularly focusing on electrification, regulations, and the future of internal combustion engines. He emphasizes the importance of understanding consumer preferences and the role of regulations in shaping the market. Abey also provides insights into the strategic frameworks that legacy component suppliers should consider as they navigate the transition to electrification and the challenges posed by technological changes. We discuss the implications of potential tariffs on the supply chain, the importance of strategic decision-making in uncertain times, and advice for building a career in consulting and strategy. We explore how tariffs could impact US manufacturing and the need for localized supply chains, as well as the challenges of making predictions in a rapidly changing industry. The discussion also highlights the significance of relationships in business and the qualities that make for a successful career in consulting. Links Show notes: http://brandonbartneck.com/buildingbetter/abeyabraham Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://www.linkedin.com/in/abey-abraham-ba92276/ About Abey Abraham Abey is a Managing Principal at Ducker Carlisle where he leads Ducker’s automotive and materials practice, specializing in transportation, mobility, and electrification related client needs. Abey holds a Bachelor of Science degree in Psychology from Michigan State University. He has over 18 years of experience in the automotive materials space, understanding key drivers and strategic elements of lightweighting, materials substitution, and joining, and expertise in metallic and non-metallic materials. Clients value Abey’s expertise and leadership in pursuing growth strategies (organic and inorganic) to optimize solutions to address dynamic mobility and lightweighting trends and its supply chain. Abey serves on the Board of Directors of the Society of Automotive Analysts and is on the editorial advisory board for Lightweighting World Magazine. About Ducker Carlisle Ducker Carlisle is a global market research, strategy consulting and M&A advisory firm that helps many of the world's largest companies and private equity firms optimize business performance and accelerate growth across complex markets. Founded in 1961 with offices across North America, Europe and Asia, the firm provides a unique continuum of services to deliver custom, industry-centric solutions enabling clients to maximize business results Keywords: Electrification, ICE, market research, strategy consulting, consumer preferences, regulations, vehicle powertrains, investment trends, legacy suppliers, tariffs, supply chain, US manufacturing, strategic decision-making, consulting, automotive industry, career advice, scenario planning, risk management, industry trends Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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1 #236 – Colin Godby | Dust Moto – Electric Dirt Bikes, Impact & Self Actualization 56:46
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Play Later Play Later Lists Like LikedColin Godby is CEO and co-founder of Dust. He joins shares his journey from mechanical engineering to creating electric dirt bikes, discussing the importance of recreation for mental health, the mission of Dust to make dirt biking more accessible, and the advantages of electric bikes over traditional internal combustion models. Colin emphasizes the need for innovation in the motorcycle industry to attract new riders and enhance the overall experience of dirt biking. In this conversation, Colin discusses the transformative potential of electric dirt bikes, emphasizing their unique riding experience and the importance of maintenance and learning curves. He explores how innovations in technology can enhance enjoyment and accessibility in sports, while also addressing the challenges of building a sustainable business model in a competitive market. The discussion highlights the significance of customer demand, strategic planning, and the role of luck in entrepreneurship. Links: Show notes: http://brandonbartneck.com/buildingbetter/colingodby Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://www.linkedin.com/in/colingodby/ https://www.dustmoto.com/ Colin’s Bio Colin Godby is the CEO and co-founder of Dust Motorcycles, an American electric motorcycle company dedicated to bringing the thrill of riding to more people. Raised in Southern California, Colin’s love for high-performance vehicles began with BMX racing and dreams of designing race cars. Starting his career as a mechanical engineer, he worked on high-stakes vehicle projects spanning military, racing, theme parks, and consumer EVs, gaining expertise in speed, endurance, and innovation. An experienced off-road co-driver, Colin has competed in international events like the Baja1000 and Transsyberia Rally. His career transitioned into the consumer sector, where he developed high-demand products within tight timelines for venture-backed startups, eventually leading product development at the executive level across engineering, design, and strategy. In 2023, Colin founded Dust Motorcycles to create accessible, high-performance electric dirt bikes. Based in Bend, Oregon, he now balances his role with family life, sharing his love for the outdoors and two wheels with his young sons and inspiring a new generation to ride. Prior to forming Dust Motorcycles he was chief product officer at UBCO, a utility electric vehicle company. During his career he also held several senior engineering positions with brand leaders including Walt Disney Imagineering and Skullcandy Inc. Colin holds a bachelor’s of science degree in mechanical engineering with honors from University of California Santa Barbara. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #235 – Patrick Hunt | New Industry VC – Narrative Command & Operational Mastery 54:15
54:15 Play Later Play Later Lists Like Liked54:15
Play Later Play Later Lists Like LikedPatrick Hunt is a GP at New Industry VC. He joins to discuss the critical concepts of narrative command and operational mastery in the context of building deep tech hardware startups. He shares insights from his experience at Rivian and Our Next Energy, emphasizing the challenges of managing change, the importance of structured risk management, and the need for founders to effectively communicate their vision. The discussion highlights the complexities of startup dynamics and the essential qualities that venture capitalists look for in founders. Links: Show notes: http://brandonbartneck.com/buildingbetter/patrickhunt Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://www.nivc.us/ https://www.nivc.us/blog/operational-mastery Takeaways Entrepreneurship is incredibly challenging and requires resilience. Narrative command is essential for startups to shape market understanding. Operational mastery involves managing change effectively as a company scales. Deep tech hardware startups face unique challenges compared to software startups. Change management is crucial to avoid becoming a 'company killer.' Phasing risks helps in systematically addressing startup challenges. Founders must embody their company's vision to achieve narrative command. Building a compelling narrative can attract investment and talent. Understanding the complexities of capital deployment is vital for hardware startups. Feedback and learning agility are key traits for successful founders. About Patrick Hunt Patrick Hunt is a GP at New Industry VC. He previously built Rivian for eight years, from employee #15 to 15,000, and led Manufacturing Strategy at a unicorn battery startup. About New Industry VC New Industry VC is a venture capital firm investing in Deep Tech hardware startups at the earliest stages. They seek founders with Narrative Command and Operational Mastery. Keywords Patrick Hunt, New Industry VC, deep tech, hardware startups, narrative command, operational mastery, venture capital, entrepreneurship, startup challenges, risk management Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #234 – Suman Sehra | HARMAN – Connected Vehicles, New Opportunity with Data & Future Proofing 50:23
50:23 Play Later Play Later Lists Like Liked50:23
Play Later Play Later Lists Like LikedSuman Sehra is the Global Vice President of Automotive Product & Platform Portfolio Management within HARMAN’s Automotive Connectivity business unit. He joins to explore the evolving landscape of connected vehicles and the role of connectivity in modern automotive technology. Links: Show notes: http://brandonbartneck.com/buildingbetter/sumansehra Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://car.harman.com/ https://info.car.harman.com/ebook-driving-the-connected-future Takeaways Connectivity is essential for modern vehicle functionality. Consumer expectations are driving innovation in automotive technology. Vehicles need to adapt to changing consumer lifestyles. AI and edge computing are key to enhancing driving experiences. The automotive industry is moving towards software-defined vehicles. The future of vehicles will be significantly different from the past. COVID has transformed our digital interactions, including mobility. Cars are evolving into productive spaces for consumers. Cybersecurity must be ingrained in the culture of tech organizations. Future-proofing technology is essential for adapting to consumer needs. Democratization of connectivity is vital for societal impact. About Suman Suman Sehra is the Global Vice President of Automotive Product & Platform Portfolio Management within HARMAN’s Automotive Connectivity business unit, where he plays a key role in fueling innovation to drive profitable growth through category-creating and market-leading products. Sehra leads a global cross-functional team focused on a portfolio of products aligned to software-defined vehicle architecture and infrastructure technologies that shape the future of mobility and deliver new consumer experiences – inside and outside the vehicle. With over two decades of combined technical, marketing, and market development experience in the technology industry, Sehra previously led the Global Smart Cities and Transportation infrastructure business unit at Intel and held various roles from process technology manufacturing to P&L management. He also holds 11 patents in Intelligent Transportation domain. About HARMAN HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #233 – Aseem Kapur | GM Energy – Expanding and Accelerating a Holistic Energy Ecosystem 47:04
47:04 Play Later Play Later Lists Like Liked47:04
Play Later Play Later Lists Like LikedAseem Kapur is Chief Revenue Offer at GM Energy. He joins to discuss the company's commitment to an all-electric future and the various strategies they are implementing to drive EV adoption. He highlights the importance of customer value propositions, home energy management systems, and commercial solutions for fleet electrification. The conversation also touches on the challenges of public charging infrastructure and the lessons learned by GM Energy as they navigate the rapidly changing landscape of sustainable transportation. Links: Show notes: http://brandonbartneck.com/buildingbetter/aseemkapur Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://gmenergy.gm.com/ Takeaways GM Energy is focused on delivering world-class charging and energy management solutions. The mission is to drive EV adoption through education and infrastructure expansion. A comprehensive portfolio of EVs sets GM apart in the market. Bidirectional charging capabilities allow EVs to power homes and share energy with the grid. Customer experience is central to GM Energy's strategy. Home energy management systems can provide energy resilience and independence. Commercial solutions are tailored to meet the unique needs of fleet customers. Public charging infrastructure remains a significant challenge for EV adoption. GM Energy has learned valuable lessons in navigating the evolving energy landscape. The partnership with utilities is crucial for the deployment of innovative energy solutions. About Aseem Aseem Kapur leads GM Energy’s product portfolio which includes hardware, software, and services for EV charging and energy management. Kapur’s teams help to drive the product line strategy across retail, fleet, and utility energy management, an effort which includes identifying new product offerings with strategic partners, to market positioning and launching products with customers. Aseem’s previous roles at General Motors have included Director of Digital Business Technology, where he was responsible for the development and execution of the digital product roadmap for GM’s Energy Cloud, as well as the overall growth of the GM Energy business. This included creating strategic partnerships with energy companies and large commercial fleet customers and providing seamless and integrated energy management solutions designed to drive adoption of EV’s and improve grid resiliency. Prior to joining GM, Aseem was the Director of Distribution Planning for Con Edison where he was responsible for integration of renewables and electric storage, developing marketplace for clean energy resources, and long-term planning for New York City’s electric grid. About GM Energy GM Energy, a wholly owned subsidiary of General Motors, is focused on expanding and accelerating a holistic energy ecosystem through new products, software and services, including broadening access to EV education and resources, expanding public charging infrastructure, and developing new energy management solutions for customers Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #232 – Lowell Mora | Impact CFO – From Controller to Strategic Partner: The Evolving Role of Finance 53:50
53:50 Play Later Play Later Lists Like Liked53:50
Play Later Play Later Lists Like LikedLowell Mora joins to discuss the critical role of finance in business strategy, particularly for family-owned businesses. Lowell shares his extensive experience as a CFO, emphasizing the importance of financial planning, analysis, and the need for businesses to adapt and prepare for transitions. The conversation explores the nuances of financial functions, the significance of cash flow forecasting, and the complexities of business valuation, including the impact of diversification on risk and opportunity. Lowell discusses various aspects of business strategy, including vertical integration, learning from mistakes, diverse sales approaches, optimizing operations, navigating business transitions, and building trust in transactions. He emphasizes the importance of understanding the unique needs of different sales processes and the necessity of a holistic approach to operational optimization. Additionally, he explores the complexities involved in selling a business and the creative solutions that can arise during this process. Links : Show notes: http://brandonbartneck.com/buildingbetter/lowellmora Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://www.impactcfo.net/ Lowell Mora Bio: Lowell Mora, President of Impact CFO, brings a wealth of expertise in leading small to mid-sized businesses. His extensive experience spans both family-owned and private equity-owned companies, making him a versatile and strategic advisor to CEOs. Lowell excels in driving record growth and profitability, particularly in equipment business models, working with manufacturers and industrial products, percentage of completion accounting, and managing multimillion-dollar contracts. He is also proficient in leading ERP implementations. With his deep financial leadership across diverse industries, Lowell offers a unique perspective on every project. As a Fractional CFO, he provides invaluable financial oversight, guiding numerous businesses through complex transactions and strategic initiatives. His expert financial guidance has helped businesses navigate transitions and achieve their financial goals with precision and expertise. Focused on driving growth and profitability, Lowell collaborates with businesses of all sizes to implement cost-effective strategies and streamline operations, ensuring long-term success. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #231 – Building a Stable, Impactful Company – A Systems Engineering Challenge 19:24
19:24 Play Later Play Later Lists Like Liked19:24
Play Later Play Later Lists Like LikedThis episode is focused on the intersection of systems engineering and business building, emphasizing the importance of creating a sustainable and impactful company culture. It explores the complexities of product development, strategy, sales, marketing, and recruiting, highlighting the need for all functions within a business to work collaboratively towards a common goal. The episodes underscores the iterative nature of these processes and the significance of optimizing the entire system rather than individual components. Links: Show notes: http://brandonbartneck.com/buildingbetter/businessbuilding Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ Takeaways Building a sustainable company requires a focus on systems engineering. Culture is crucial for making a meaningful impact. Strategy is foundational for long-term success. Sales and marketing must align with company values. Recruiting the right people is essential for growth. All business functions must work together effectively. Flexibility and reliability are key in manufacturing. Iterative processes are necessary for continuous improvement. Optimizing the whole system leads to greater impact. Collaboration is vital for successful partnerships. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #230 – Santosh Kottalgi | Ansys – Simulation for Improved NVH Performance 51:52
51:52 Play Later Play Later Lists Like Liked51:52
Play Later Play Later Lists Like LikedSantosh Kottalgi discusses the critical aspects of Noise, Vibration, and Harshness (NVH) in automotive engineering, emphasizing its growing importance in vehicle design. He explains the core principles of vibration and acoustics, the various sources of noise in vehicles, and how engineers approach optimization. The discussion also covers the role of simulation in detecting and mitigating production problems, the integration of AI in NVH studies, and the challenges posed by electrified propulsion systems. Santosh highlights the need for active sound management in electric vehicles and the future trends in NVH and vehicle design. Links : Show notes: http://brandonbartneck.com/buildingbetter/santoshkottalgi Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://www.ansys.com/events/transportation-summit https://www.linkedin.com/in/santoshkottalgi/ https://www.ansys.com/ Takeaways NVH is becoming increasingly important in vehicle design. Understanding vibration and acoustics is essential for engineers. Engineers typically address individual noise problems before integrating solutions. Simulation significantly reduces the time needed for product testing. AI can enhance the efficiency of NVH simulations. Active sound design helps create a desirable auditory experience in vehicles. Tire noise is a major concern for electric vehicles. The perception of sound is crucial for driver comfort. Each vehicle component must meet specific noise and vibration criteria. Creating a unique sound signature for vehicles is becoming necessary. Santosh Bio: Santosh Kottalgi is a Principal Application Engineer at Ansys, Inc. Over 18 years, Santosh has gained extensive experience in Automotive, Aero, Electronics, and industrial engineering, collaborating with research engineers from startups to Fortune 500 OEM companies. He specializes in NVH and Acoustics with Multiphysics analysis for vehicle electrification and other automotive applications. Company description When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #229 – Tim Noonan | Evertrak – Sustainable Railroad Ties & Making a Positive Impact 46:08
46:08 Play Later Play Later Lists Like Liked46:08
Play Later Play Later Lists Like LikedTim Noonan is the founder and CEO of Evertrak, a company dedicated to revolutionizing the railway industry with sustainable, high-performance solutions. Links: Show notes: http://brandonbartneck.com/buildingbetter/timnoonan Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://evertrak.com/about-us/ https://www.linkedin.com/company/evertrak/ https://www.linkedin.com/in/tim-noonan-8533681ba/ Takeaways Tim Noonan emphasizes the importance of understanding the purpose behind business activities. Evertrak is focused on creating sustainable railroad ties using composite materials. The railroad industry faces significant challenges with traditional wooden ties failing prematurely. Building trust with customers is crucial for long-term success in the industry. The value proposition must focus on total cost of ownership rather than just price. A strong company culture is built on love, respect, and valuing employees as individuals. Tim believes that capitalism can be a force for good in society. The journey of innovation often involves mistakes and learning from failures. Creating a supportive environment for employees leads to better performance and satisfaction. Tim encourages others to have the courage to pursue their unique paths in life. Tim Noonan Bio Tim Noonan is the founder and CEO of Evertrak, a company dedicated to revolutionizing the railway industry with sustainable, high-performance solutions. Since founding Evertrak in 2017, Tim has been steadfast in his mission to build a team that drives innovation into a segment of the railroad industry that has not changed since the Civil War: Railroad ties. Tim is committed to making a positive impact on the environment and the community, fostering a culture where innovation and care go hand in hand. About Evertrak Evertrak is a leading innovator in sustainable railway solutions. Keywords railroad innovation, sustainable solutions , railway industry, composite materials, company culture, entrepreneurship, environmental impact, business strategy Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.…
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Building Better with Brandon Bartneck
1 #228 – Dr. Robert Prucka | Clemson Deep Orange – Real Project Experience for Future Automotive Engineers 53:41
53:41 Play Later Play Later Lists Like Liked53:41
Play Later Play Later Lists Like LikedRob Prucka the Professor of Motorsports Engineering within the Department of Automotive Engineering at the Clemson University and director of the Deep Orange program. He joins to discuss the importance of real-world experience in engineering education, the role of systems engineering and problem-solving skills, and how understanding customer needs is crucial in vehicle design. Rob shares insights on unique selling propositions in vehicle development, the balance between innovation and practicality, and the significance of mentorship and learning from failure. Links: Show notes: http://brandonbartneck.com/buildingbetter/robprucka Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ About (cuicardeeporange.com) Deep Orange 15 (cuicardeeporange.com) Takeaways Real-world experience is crucial for engineering students. Systems engineering is essential for understanding complex problems. Identifying customer needs is a key part of vehicle design. Unique selling propositions help guide product development. Technology integration is vital for modern vehicle design. Balancing innovation with practical constraints is challenging. Mentorship plays a significant role in student development. Learning from failure is an important part of the process. Communication skills are critical in engineering teams. Continuous learning is necessary to stay relevant in the industry. Dr. Robert Prucka Dr. Prucka is the Professor of Motorsports Engineering within the Department of Automotive Engineering at the Clemson University. His research and teaching interests include the design, control, calibration, performance and emissions of advanced powertrain systems. He is currently researching the use of artificial intelligence and/or optimal control strategies for the design and operation of electrified powertrains used in autonomous off-road vehicles. Clemson University Automotive Clemson is at the forefront of shaping the future of mobility. From electric vehicles, to self-driving cars, to off-road vehicles that can withstand the most treacherous terrains, Clemson is driving innovative transportation solutions for a changing world. Deep Orange is a vehicle prototype program at the Clemson University International Center for Automotive Research for the pioneering education, research and industry collaboration within the graduate degree programs in automotive engineering. The program gives graduate students the extraordinary opportunity to create a prototype vehicle in two years—this marks the only student program of its kind that begins with an idea and culminates with the fabrication of a fully-functional vehicle concept. Students create their own full[1]scale vehicle from scratch and pitch their prototypes to industry partners. Skills and experience gained during this two-year journey make our graduates highly desirable hiring targets for major original equipment manufacturers (OEMs), tier 1 suppliers, and innovative startups. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods. Brandon Bartneck LinkedIn: linkedin.com/in/brandonbartneck/…
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