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Why the Future of Shopping Is Social

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Content provided by Accenture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Social commerce offers something radically different from the traditional e-commerce model. It blends social experiences and e-commerce transactions through a single path to purchase, all enabled by a single platform. And it’s already a hugely popular way of shopping in major markets around the globe, including China, Brazil, and India. In this episode, we’ll explore how brands can harness the power of social commerce to form stronger connections with their customers. We’ll be speaking with Robin Murdoch, Managing Director and Global Lead of Software and Platforms, Accenture; Neha Singh, Founder and C.E.O., Obsess; and Carolina Arguelles Navas, A.R. Product Strategy and Product Marketing Lead, Snapchat.

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43 episodes

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Why the Future of Shopping Is Social

Built for Change

75 subscribers

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Manage episode 332906564 series 2919085
Content provided by Accenture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Social commerce offers something radically different from the traditional e-commerce model. It blends social experiences and e-commerce transactions through a single path to purchase, all enabled by a single platform. And it’s already a hugely popular way of shopping in major markets around the globe, including China, Brazil, and India. In this episode, we’ll explore how brands can harness the power of social commerce to form stronger connections with their customers. We’ll be speaking with Robin Murdoch, Managing Director and Global Lead of Software and Platforms, Accenture; Neha Singh, Founder and C.E.O., Obsess; and Carolina Arguelles Navas, A.R. Product Strategy and Product Marketing Lead, Snapchat.

  continue reading

43 episodes

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