Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Dr. Peter Boulden and Dr. Craig Spodak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Peter Boulden and Dr. Craig Spodak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Bulletproof Dental Practice
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Optimizing Local Dental SEO Presence with Darren Shaw
Manage episode 168136129 series 1287995
Content provided by Dr. Peter Boulden and Dr. Craig Spodak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Peter Boulden and Dr. Craig Spodak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bulletproof Dental Practice Podcast Episode 9
Host: Dr. Peter Boulden
Guest: Darren Shaw
Founder & President of Whitespark
Email: darren@whitespark.ca
Darren is literally the authority when it comes to LOCAL search. He's a frequent lecturer to others SEO's in the industry. Darren's company - Whitespark is almost completely focused on how to help businesses rank better locally. As we know, local search is what most brick & mortar businesses are concerned with. Ranking nationally is great but as dentists we have geographical limitations (i.e. we have to do business in our office and not online). There are some AWESOME tips and advice in this episode. I have know Darren and consume his articles and content but I was still taking notes during the podcast!
Key Takeaways:
- Local SEO is about making sure your business appears in local search.
- Google has become better at showing you relevant search results that are near your location.
- Google is mobile-first. You need to design your website for mobile by either having a mobile-specific site or have a responsive site.
- Organic SEO is based on the content and the links on your website. Local SEO adds reviews, citations (listing in business directory) and Google My Business listing.
- Citations
- Citations is anywhere in the web where your name and business address is mentioned. Be careful not to overdo or it will appear spammy.
- Note: If you use Yext, cancelling it will have major impacts to your listings.
- Reviews
- You can ask people to write reviews for you in Google by sending them a link.
- For Yelp, only ask active Yelpers for review. Otherwise, the review won’t be credited. Tip: Connect your Yelp account to your Facebook account to find active Yelpers among your friends.
- Tips on how to check your local SEO
- Ask your customers to write reviews for you in Google.
- Build your listings online in the Top 50 directory website.
- Claim your business in Google.
- Increase relevant content in your website.
Resources:
Google Review Link Generator by Whitespark
Book:
The Orenda by Joseph Boyden
Productivity App:
Tweetables:
“Reviews have massive impact on your business, not just your ranking. - Darren Shaw”
361 episodes
Share
Manage episode 168136129 series 1287995
Content provided by Dr. Peter Boulden and Dr. Craig Spodak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Peter Boulden and Dr. Craig Spodak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bulletproof Dental Practice Podcast Episode 9
Host: Dr. Peter Boulden
Guest: Darren Shaw
Founder & President of Whitespark
Email: darren@whitespark.ca
Darren is literally the authority when it comes to LOCAL search. He's a frequent lecturer to others SEO's in the industry. Darren's company - Whitespark is almost completely focused on how to help businesses rank better locally. As we know, local search is what most brick & mortar businesses are concerned with. Ranking nationally is great but as dentists we have geographical limitations (i.e. we have to do business in our office and not online). There are some AWESOME tips and advice in this episode. I have know Darren and consume his articles and content but I was still taking notes during the podcast!
Key Takeaways:
- Local SEO is about making sure your business appears in local search.
- Google has become better at showing you relevant search results that are near your location.
- Google is mobile-first. You need to design your website for mobile by either having a mobile-specific site or have a responsive site.
- Organic SEO is based on the content and the links on your website. Local SEO adds reviews, citations (listing in business directory) and Google My Business listing.
- Citations
- Citations is anywhere in the web where your name and business address is mentioned. Be careful not to overdo or it will appear spammy.
- Note: If you use Yext, cancelling it will have major impacts to your listings.
- Reviews
- You can ask people to write reviews for you in Google by sending them a link.
- For Yelp, only ask active Yelpers for review. Otherwise, the review won’t be credited. Tip: Connect your Yelp account to your Facebook account to find active Yelpers among your friends.
- Tips on how to check your local SEO
- Ask your customers to write reviews for you in Google.
- Build your listings online in the Top 50 directory website.
- Claim your business in Google.
- Increase relevant content in your website.
Resources:
Google Review Link Generator by Whitespark
Book:
The Orenda by Joseph Boyden
Productivity App:
Tweetables:
“Reviews have massive impact on your business, not just your ranking. - Darren Shaw”
361 episodes
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Similar to Bulletproof Dental Practice
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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