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Growth Hacking: Jeff Goldenberg
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Manage episode 154496862 series 1124734
In this episode we chat with Jeff Goldenberg, co-author of The Growth Hackers Guide to the Galaxy, about growth hacking as a business growth strategy.
Jeff Goldenberg
Jeff Goldenberg has been a serial entrepreneur for the past 15 years. He is digital marketer and growth consultant, focusing on startup marketing growth and business development.
He is currently the Head of Growth for Borrowell, a Canadian marketplace lending platform.
Formerly, Jeff founded Top Chef University, an online, mobile and DVD cooking school based on the Emmy Award winning show Top Chef.
He has also founded many brand extensions in the poker world, including with the World Series of Poker and Poker Stars.
Jeff is an Entrepreneur-in-Residence at MaRS as well as a Mentor at both Google Next and LeanArts accelerators.
Jeff has partnered with Mark Hayes from Rocketshp to create “The Growth Hackers Guide To The Galaxy” which we will no doubt talk more about on the show.
You can follow Jeff on LinkedIn and Twitter.
An insight into the Growth Hackers Guide to the Galaxy with @jeff_goldenberg
Click To Tweet
The Growth Hackers Guide To The Galaxy
In this episode we explore
- What growth hacking is.
- The types of businesses that can benefit from engaging in growth hacking tactics.
- The mindset and skills required to be a growth hacker.
- Examples of growth hacking tactics that you can implement with minimal effort and maximum ROI.
- The competitive advantage that comes with being the first business to discover a new growth hacking channel.
- What the viral coefficient is, how it can we measure it and examples of how you can engineer virality into your products.
- How businesses like Canva, Slack, Hubspot and Shopify have achieved a rapid scale of growth.
- Example growth hacking recipes that you can implement in your business.
- The three phases within the growth model.
- Examples of what happens during each of the growth phases and how some growth hacking recipes suit different stages of business growth better.
- Growth hacking the growth hacking recipes.
- Advice for using a Kickstarter campaign to fund a book.
Resources discussed in the show
- Lifecycle Marketing Automation – Loren Bartley
- Business Automation – Greg Jenkins
- Conversion Optimisation – Hunter Boyle
- Traction
- Viral Coefficient
- Hubspot
- Hubspot Sidekick
- Hubspot Website Marketing Grader
- Frank and Oak
- Dropbox
- Slack
- Canva
- AARRR model
- The Ultimate Growth Hacking Sourcebook
- Drip email marketing
- Kickstarter
- Growth Hackers Guide To The Galaxy Kickstarter campaign
- Insurgent Publishing
Listen Here
The post Growth Hacking: Jeff Goldenberg appeared first on Business Addicts.
125 episodes
Growth Hacking: Jeff Goldenberg
Business Addicts - The Podcast for people who are addicted to business
Archived series ("Inactive feed" status)
When? This feed was archived on May 27, 2020 12:11 (). Last successful fetch was on January 13, 2020 14:19 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 154496862 series 1124734
In this episode we chat with Jeff Goldenberg, co-author of The Growth Hackers Guide to the Galaxy, about growth hacking as a business growth strategy.
Jeff Goldenberg
Jeff Goldenberg has been a serial entrepreneur for the past 15 years. He is digital marketer and growth consultant, focusing on startup marketing growth and business development.
He is currently the Head of Growth for Borrowell, a Canadian marketplace lending platform.
Formerly, Jeff founded Top Chef University, an online, mobile and DVD cooking school based on the Emmy Award winning show Top Chef.
He has also founded many brand extensions in the poker world, including with the World Series of Poker and Poker Stars.
Jeff is an Entrepreneur-in-Residence at MaRS as well as a Mentor at both Google Next and LeanArts accelerators.
Jeff has partnered with Mark Hayes from Rocketshp to create “The Growth Hackers Guide To The Galaxy” which we will no doubt talk more about on the show.
You can follow Jeff on LinkedIn and Twitter.
An insight into the Growth Hackers Guide to the Galaxy with @jeff_goldenberg
Click To Tweet
The Growth Hackers Guide To The Galaxy
In this episode we explore
- What growth hacking is.
- The types of businesses that can benefit from engaging in growth hacking tactics.
- The mindset and skills required to be a growth hacker.
- Examples of growth hacking tactics that you can implement with minimal effort and maximum ROI.
- The competitive advantage that comes with being the first business to discover a new growth hacking channel.
- What the viral coefficient is, how it can we measure it and examples of how you can engineer virality into your products.
- How businesses like Canva, Slack, Hubspot and Shopify have achieved a rapid scale of growth.
- Example growth hacking recipes that you can implement in your business.
- The three phases within the growth model.
- Examples of what happens during each of the growth phases and how some growth hacking recipes suit different stages of business growth better.
- Growth hacking the growth hacking recipes.
- Advice for using a Kickstarter campaign to fund a book.
Resources discussed in the show
- Lifecycle Marketing Automation – Loren Bartley
- Business Automation – Greg Jenkins
- Conversion Optimisation – Hunter Boyle
- Traction
- Viral Coefficient
- Hubspot
- Hubspot Sidekick
- Hubspot Website Marketing Grader
- Frank and Oak
- Dropbox
- Slack
- Canva
- AARRR model
- The Ultimate Growth Hacking Sourcebook
- Drip email marketing
- Kickstarter
- Growth Hackers Guide To The Galaxy Kickstarter campaign
- Insurgent Publishing
Listen Here
The post Growth Hacking: Jeff Goldenberg appeared first on Business Addicts.
125 episodes
All episodes
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