Ep. 46 Interview Series: Fabrice El Gohary on Balancing Growth and Environmental Responsibility

Business Breaks - All Things Business

Speaker Bio:

Fabrice is a seasoned Executive with a passion for transportation. Throughout his career, he has dedicated his expertise advising mobility companies on optimising operations. . Recognising the importance of efficient travel within cities. He is now focusing on the micro mobility space , where journeys are shorter and more localised. Understanding that these shorter commutes are essential for citizens, Fabrice is currently working diligently to find effective solutions for cities across Europe.
Also angel investor, advisor, and member of UBER alumni and INSEAD investing clubs. Fabrice loves vintage motorcycles, interior design and supporting entrepreneurs.
Connect with Fabrice:

• LinkedIn

Episode Topics:

I. Introduction to Fabrice El Gohary
A. Fabrice's career background and experience
B. Current role at DOTT, a mobility company
II. Understanding the Two Types of Customers
A. City Halls and
B. End Users
III. Customer Categories: Citizens and City Halls
A. Citizens using vehicles for commuting
B. City halls as public transport partners
IV. Growing with Both Types of Customers
A. Working closely with city halls
B. Providing safe and affordable transportation
V. Extending Vehicle Lifetime for Carbon Footprint Offset
A. Options to extend vehicle lifespan
B. Offset initial carbon footprint
VI. Digital transformation in public transportation - A) Customer Experience, B) Reliable and efficient infrastructure
A. Serving most customers simultaneously
B. Optimising customer satisfaction
VII. Focus on City Halls and Compliance
A. Including the service in the city
B. Ensuring compliance and safety
VIII. Product Roadmap for European Cities
A. Meeting needs and expectations of various cities
B. Heavy initiatives already in place
IX. Increasing Efficiency in Maintenance and Recharging
A. Reducing shifts for charging vehicles
B. Cost savings and reduced energy bills
X. Fueling Growth and Building a Strong Brand
A. Increasing journeys and brand penetration
B. Investing in user experience (UX)
XI. Challenges of Expanding in Cities with Two Types of Customers
A. PACE: Providing reliable, affordable, and inclusive service
B. Partnering with public transport
XII. Capturing Feedback from End Users
A. Surveys to capture user experience
B. Hardware and software feedback categories
XIII. Addressing Feedback and Ensuring Reliability
A. Addressing hardware issues through product lines
B. Proactive repairs and well-maintained vehicles
XIV. Balancing Hypergrowth and Controlled Growth
A. Hypergrowth phase and controlled growth phase
B. Focus on profitability during controlled growth
XV. Financial Discipline and Optimization
A. Reviewing contracts and organising forecasts
B. Optimizing recurring expenses
XVI. Focusing on the Big Things for Significant Growth
A. Incrementality fallacy and breaking things for bigger gains
B. Importance of strategic hiring and hiring forecasts
XVII. Shifting from Aggressive Growth to Business Stability
A. Adjusting and adapting to industry changes
B. Sustainable timeline for growth
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