Marketing Insights - The Power of Curiosity

Business Builders Podcast

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In this episode of the Business Builders Podcast, we explore the role of marketing insights in driving business growth. We discuss the significance of curiosity in unravelling valuable insights that shape decision-making and customer-centric strategies. Our hosts, Brenton Gowland and Ron Tomlian provide actionable advice on leveraging curiosity to improve your marketing approach.
The key in this episode:

1. Understanding Marketing Insights: We explore what makes a marketing insight and how it differs from mere data. It's all about asking the right questions ("So what?" and "Why?") and understanding your customers on a deeper level.
2. Developing Insights: We discuss practical strategies for developing insights, starting with your existing knowledge, verifying them through qualitative research, and testing hypotheses with quantitative research.
3. Insights & Decision Making: We highlight the importance of sharing insights across an organization, particularly with leadership, to influence decision-making and better meet customer needs.
4. Actionable Insights: We stress the need not just to collect data but use insights to modify your products, services, and marketing strategies. It's all about being more effective at solving customer problems.
5. Curiosity & Customer Perspective: We underline the importance of curiosity and bringing the customer perspective into your organization. This means asking questions to understand their problems and experiences and making customer needs a priority in your thinking.

Notable Quote:
"An insight is where one of your friends might come and tell you what's being said about you behind your back or give you their perspective about your behaviour, or something that's going on in someone else's life that makes you realize you should act differently around them." - Brenton Gowland.

So join us for this episode as we discuss the profound impact of curiosity in marketing and how harnessing the power of insights can help us make better strategic decisions.

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Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Chapters

1. Introduction (00:00:00)

2. How to develop a better understanding of your customers. (00:05:38)

3. How to focus your marketing efforts. (00:10:45)

4. The difference between quantitative and qualitative research. (00:10:46)

5. Marketers need to constantly ask questions. (00:20:56)

6. The process of planning. (00:25:59)

7. Our three top tips to gain and use insights to improve our marketing efforts. (00:27:25)