))
Insta-Innovation: Harnessing Meta's Instagram for Business Growth in 2024
Manage episode 423499178 series 3553591
Content provided by Matt Mckay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Mckay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode of 'Business Bytes: Social Media Uncovered,' we explore the dynamic world of Instagram, a platform boasting over a billion active users and owned by Meta, formerly known as Facebook. We discuss Instagram's strategic shift from being a photo-sharing app to a video-centric platform, influenced by the rising popularity of short-form video platforms like TikTok.
Learn how to leverage features like Reels and IGTV to share engaging video content that resonates with your audience. Discover the new 'friends-only' feed feature that fosters a more intimate social experience, allowing businesses to create exclusive content for their loyal followers or customers.
We delve into four unique ways to boost your business presence on Instagram: Instagram Shopping, an immersive storefront experience; Instagram Stories, with interactive elements like polls and quizzes; Instagram Reels, for creating captivating short videos; and Instagram Guides, a creative avenue to share in-depth content with your audience.
Join us as we unravel Instagram's unique features under Meta's ownership, providing insights on staying up-to-date with these changes to maximize your social media strategy. Remember, in the world of business, every byte of information counts!
44 episodes
Share
