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Taking football global

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Manage episode 247481322 series 1301443
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The pitfalls when soccer tries to break into the US and Asian markets - and when American football tries to break into Europe.

Ed Butler looks at the plan by Javier Tebas, president of La Liga, to take the top-flight Spanish football league international. It includes an as yet unsuccessful attempt to stage a regular football fixture in the USA. Dan Jones, head of the sports business group at Deloitte, says Tebas is correct to see great opportunities, but Spanish sports journalist Alvaro Romeo explains why he's run into so much resistance.

Tebas can look to the success of the UK's Premier League in internationalising its brand, or indeed America's National Football League. But has the NFL actually made any profit from its long-running campaign to build a fan-base in the UK? Ed speaks to the their UK director Alistair Kirkwood.

(Picture: Marcelo of Real Madrid takes the shot on goal during the International Champions Cup Friendly match between Atletico de Madrid and Real Madrid at MetLife Stadium in New Jersey, America; Credit: Ira L. Black/Corbis via Getty Images)

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2045 episodes

Artwork

Taking football global

Business Daily

8,224 subscribers

published

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Manage episode 247481322 series 1301443
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The pitfalls when soccer tries to break into the US and Asian markets - and when American football tries to break into Europe.

Ed Butler looks at the plan by Javier Tebas, president of La Liga, to take the top-flight Spanish football league international. It includes an as yet unsuccessful attempt to stage a regular football fixture in the USA. Dan Jones, head of the sports business group at Deloitte, says Tebas is correct to see great opportunities, but Spanish sports journalist Alvaro Romeo explains why he's run into so much resistance.

Tebas can look to the success of the UK's Premier League in internationalising its brand, or indeed America's National Football League. But has the NFL actually made any profit from its long-running campaign to build a fan-base in the UK? Ed speaks to the their UK director Alistair Kirkwood.

(Picture: Marcelo of Real Madrid takes the shot on goal during the International Champions Cup Friendly match between Atletico de Madrid and Real Madrid at MetLife Stadium in New Jersey, America; Credit: Ira L. Black/Corbis via Getty Images)

  continue reading

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