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Ep #102: Matt Ryder: Psychology-Driven Sales Success: Leveraging Human Behavior for Better Results
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In the 2nd part of our two-part sales series on the Business Growth Architect Show we dive into the sales script with Matt Ryder, CEO of 7th Level and Founder of the Sales Sniper. If you have not watched episode one, we highly recommend that you do so.
Matt’s mission is to dispel the myth that sales need to be difficult and complicated. Instead, his methods present sales as a simple and enjoyable conversation with the prospect.
Matt, celebrated and admired for his expertise in sales processes, shares insights into identifying key problems and their impacts on sales outcomes. Matt and I have some good conversations about the technique he uses so naturally that it’s easy to miss them. But, I am staying with it until he gives away one of the key pieces in sales, which is how to put yourself in the same room with your prospect and feel like you are on the same level.
The episode highlights the NEPQ sales methodology and how 7thLevel, a sales training organization in partnership with Jeremy Miner, teaches it. Basically in this episode you get Matt’s sales script. If I were you, I'd sit there with pen and paper and take lots of notes.
Besides the script, Matt gives you viewpoints on the optimal duration of sales calls and how emotional saturation can affect the closure rate of deals are discussed, suggesting that brevity, coupled with addressing all necessary points, leads to better outcomes.
Drawing on experiences with different businesses, we cover the importance of asking in-depth questions and having curious conversations, which can rapidly build connections, even on cold calls.
The conversation extends to the free content and webinars provided by Matt and his team, making sure you have the opportunity to further your learning and perfecting your sales techniques and methods.
Please share the episode and reach out with any business-related questions, with an invitation to a complimentary session for personalized advice.
Resources Mentioned:
Matt Ryder: Website | Website | LinkedIn | Instagram | Facebook
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