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Best Ways to Leverage NAP in 2024
Manage episode 421078427 series 3005277
Content provided by Business of Aesthetics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Aesthetics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust with potential patients.
The discussion highlights the negative consequences of inconsistent NAP, including increased marketing costs and a lack of patient trust. It also offers solutions, like regularly monitoring and verifying NAP information and potentially seeking professional help to manage and optimize NAP profiles.
199 episodes
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Manage episode 421078427 series 3005277
Content provided by Business of Aesthetics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Aesthetics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust with potential patients.
The discussion highlights the negative consequences of inconsistent NAP, including increased marketing costs and a lack of patient trust. It also offers solutions, like regularly monitoring and verifying NAP information and potentially seeking professional help to manage and optimize NAP profiles.
199 episodes
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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