Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop
Manage episode 373263514 series 2291453
Content provided by Enoch Bartlett Sears AIA and Rion Willard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Enoch Bartlett Sears AIA and Rion Willard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I will be speaking with Nikita Morell, an architect-only copywriter and the founder of Architects Wordshop.
Nikita helps architects communicate their value, so they can get a steady stream of ridiculously good projects. Her mission is to make architecture websites sound less robot, and more human.
She has studied 663 architecture websites (you can see the results on her website) and sends emails packed with free copywriting tips, templates, and slightly amusing stories.
In today’s episode, we will be discussing:
- Clarity trumps creativity
- Why copywriting makes the difference
- Increasing your credibility with target clients
To learn more about Nikita visit her:
LinkedIn: https://www.linkedin.com/in/nikita-morell-21a72221/
Website: https://nikitamorell.com/
Email List: nikitamorell.com/email-list
► Feedback? Email us at podcast@businessofarchitecture.com
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
173 episodes
Share
Manage episode 373263514 series 2291453
Content provided by Enoch Bartlett Sears AIA and Rion Willard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Enoch Bartlett Sears AIA and Rion Willard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I will be speaking with Nikita Morell, an architect-only copywriter and the founder of Architects Wordshop.
Nikita helps architects communicate their value, so they can get a steady stream of ridiculously good projects. Her mission is to make architecture websites sound less robot, and more human.
She has studied 663 architecture websites (you can see the results on her website) and sends emails packed with free copywriting tips, templates, and slightly amusing stories.
In today’s episode, we will be discussing:
- Clarity trumps creativity
- Why copywriting makes the difference
- Increasing your credibility with target clients
To learn more about Nikita visit her:
LinkedIn: https://www.linkedin.com/in/nikita-morell-21a72221/
Website: https://nikitamorell.com/
Email List: nikitamorell.com/email-list
► Feedback? Email us at podcast@businessofarchitecture.com
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to my YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
173 episodes
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Similar to Business of Architecture UK Podcast
Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
…
continue reading
Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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A podcast about craft, career, and creativity from Proximity Media, the production company that helped bring you Creed III, Judas and the Black Messiah, Space Jam: A New Legacy, Black Panther: Wakanda Forever podcast and soundtrack, and more. New episodes every Sunday.
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…
continue reading
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continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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