The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Leanne Pressly and CEO Stitchcraft Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Pressly and CEO Stitchcraft Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Business of Craft Craft Retailer Research Results with Anneliese Johnson
Manage episode 377018195 series 1449577
Content provided by Leanne Pressly and CEO Stitchcraft Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Pressly and CEO Stitchcraft Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together!
Today we welcome you to our kickoff for season six of Business of Craft. Leanne and Anneliese present our findings from the 2023 Craft Retailer Research project. The 2023 Craft Retailer Survey organized by Audience Audit and Stitchcraft Marketing included 923 respondents from April to May 2023. Respondents included manufacturers, distributors and retailers of craft products. The research has a margin of error of +/- 3.2 percentage points at a 95% confidence level. Four distinct attitudinal segments emerged among respondents; these are groups of craft business owners who share a set of attitudes. The data that came out of this study is going to inform a lot of the shows we have planned for this season.
100 episodes
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Manage episode 377018195 series 1449577
Content provided by Leanne Pressly and CEO Stitchcraft Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Pressly and CEO Stitchcraft Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together!
Today we welcome you to our kickoff for season six of Business of Craft. Leanne and Anneliese present our findings from the 2023 Craft Retailer Research project. The 2023 Craft Retailer Survey organized by Audience Audit and Stitchcraft Marketing included 923 respondents from April to May 2023. Respondents included manufacturers, distributors and retailers of craft products. The research has a margin of error of +/- 3.2 percentage points at a 95% confidence level. Four distinct attitudinal segments emerged among respondents; these are groups of craft business owners who share a set of attitudes. The data that came out of this study is going to inform a lot of the shows we have planned for this season.
100 episodes
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Similar to Business of Craft
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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