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#221 How to Align Employees With Your Brand Story
Manage episode 245560099 series 80162
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
461 episodes
Manage episode 245560099 series 80162
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
461 episodes
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