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#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling
Manage episode 416782182 series 80162
Content provided by Park Howell and Brand Story Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Park Howell and Brand Story Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Robert McKee, legendary Hollywood Screenwriting Coach, Story Consultant and author of Storynomics: Story-Driven Marketing in the Post-Advertising World, shows you how to use storytelling in your business-to-business communications to excite audiences and move them to action.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park
478 episodes
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Manage episode 416782182 series 80162
Content provided by Park Howell and Brand Story Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Park Howell and Brand Story Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Robert McKee, legendary Hollywood Screenwriting Coach, Story Consultant and author of Storynomics: Story-Driven Marketing in the Post-Advertising World, shows you how to use storytelling in your business-to-business communications to excite audiences and move them to action.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park
478 episodes
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Similar to Business of Story
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