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Content provided by Jeff Sauer and Chris "Mercer" Mercer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Sauer and Chris "Mercer" Mercer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Service Stacking

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Manage episode 415454606 series 3482081
Content provided by Jeff Sauer and Chris "Mercer" Mercer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Sauer and Chris "Mercer" Mercer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Topics Covered In This Episode
  • The Essence of Service Stacking: Discover how bundling multiple services can forge stronger client relationships and ensure repeat business. Mercer and Jeff navigate through the concept of starting with low-risk offers and escalating the value, thereby enhancing client engagement and loyalty.
  • Transitioning Beyond Freelancing: Learn how to shift from the unpredictable feast-or-famine freelancing cycle to securing consistent monthly sales.
  • Innovative Pricing Strategies: Jeff demonstrates how introducing low-risk offers can attract potential clients, setting the stage to upsell them on higher-value services. He shares successful tactics, including offering free value bombs and conducting Google Analytics audits to pave the way for lucrative measurement marketing services.
  • Growth Through Service Stacking: Jeff highlights the importance of starting with smaller offers and incrementally increasing prices to ensure a consistent revenue stream. This yields sustainable business growth and he suggests strategic rate adjustments to accommodate different stages in the customer journey.
  • Mastering Pricing and Project Management: Jeff delves into the art of distinguishing between low-risk and high-ticket offers and the significance of retainer pricing encompassing strategy, implementation, and ongoing maintenance.
  • Unbundling for Value and Affordability: Finally, Mercer and Jeff explore how breaking down services into more manageable components can enhance value and affordability for clients. This approach, along with customized pricing strategies, lays the groundwork for future projects and helps in securing a marketing budget.

Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=r870j9mn
  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 415454606 series 3482081
Content provided by Jeff Sauer and Chris "Mercer" Mercer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Sauer and Chris "Mercer" Mercer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Topics Covered In This Episode
  • The Essence of Service Stacking: Discover how bundling multiple services can forge stronger client relationships and ensure repeat business. Mercer and Jeff navigate through the concept of starting with low-risk offers and escalating the value, thereby enhancing client engagement and loyalty.
  • Transitioning Beyond Freelancing: Learn how to shift from the unpredictable feast-or-famine freelancing cycle to securing consistent monthly sales.
  • Innovative Pricing Strategies: Jeff demonstrates how introducing low-risk offers can attract potential clients, setting the stage to upsell them on higher-value services. He shares successful tactics, including offering free value bombs and conducting Google Analytics audits to pave the way for lucrative measurement marketing services.
  • Growth Through Service Stacking: Jeff highlights the importance of starting with smaller offers and incrementally increasing prices to ensure a consistent revenue stream. This yields sustainable business growth and he suggests strategic rate adjustments to accommodate different stages in the customer journey.
  • Mastering Pricing and Project Management: Jeff delves into the art of distinguishing between low-risk and high-ticket offers and the significance of retainer pricing encompassing strategy, implementation, and ongoing maintenance.
  • Unbundling for Value and Affordability: Finally, Mercer and Jeff explore how breaking down services into more manageable components can enhance value and affordability for clients. This approach, along with customized pricing strategies, lays the groundwork for future projects and helps in securing a marketing budget.

Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=r870j9mn
  continue reading

63 episodes

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