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Netflix vs Blockbuster Revisited - Binge | 6
Manage episode 233828532 series 2007989
Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.
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697 episodes
Manage episode 233828532 series 2007989
Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
697 episodes
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